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It’s been over a year since the General Data Protection Regulation (GDPR) became a law across the European Union. The European Parliament first...

Waste in advertising spend has risen to become a ubiquitous problem that affects nearly every brand in the ad space. I’m finding that many chief...

For decades, television advertising had a secure, prominent place in marketing campaigns. While print marketing could only engage prospects visually,...

Five years ago these were the topics being discussed in relation to the CMO role:

Marketing attribution has come a long way since the 1950s, when marketing mix models provided an early prototype for marketing attribution. With the ...

It is well established in the marketing space that positive customer experience (CX) must consistently be a priority, with regular innovations to...

The process of marketing optimization has recently undergone major changes. In the past, most marketing campaigns were designed around a historic...

Oftentimes, the relationship between data and creative is seen as a “give and take.” Focusing on data-based optimization limits creative’s impact and...

As anyone can probably guess, one of the most challenging perennial aspects of energy efficiency is branding. In “Evolving Utility EE Programs in the...