The Barista Effect: Stop Paying for Customers You Already Have
Published April 5, 2018Placing ads in front of people already determined to buy is a common cause of misattribution when measuring advertising effectiveness. Hear Marketing...
Misattributions to Avoid: Cookie-Based Measurement Systems
Published April 2, 2018If you’re noticing frequent misattributions when measuring advertising effectiveness, the root cause may be a reliance on cookie-based measurement...
A Crawl, Walk, Run Approach to Unlocking Marketing ROI: Crawl Stage
Published April 2, 2018A Practical Roadmap for Your Team to Leveraging the Power of the ROI Brain™
Allstate's Mobile Marketing Insight
Published March 30, 2018NEW YORK: Allstate, the insurance provider, has leveraged research conducted with the Mobile Marketing Association (MMA) to unlock some of the...
Why Brands Need to Stop Relying on Expert Opinions
Published March 28, 2018Generally speaking, business values the opinions of experts. The marketing and advertising community is not immune to this as we witness the latest...
Informing Creative Agencies: How Our Data Analytics Platform Helps Drive Value
Published March 26, 2018If your creative campaigns aren’t getting the results you’re after, the Marketing Evolution platform provides actionable recommendations that make a...
A Crawl, Walk, Run Approach to Better Marketing ROI
Published March 21, 2018A Practical Roadmap for Your Team to Leveraging the Power of the ROI Brain™
Marketing Evolution Partners with Inscape
Published March 19, 2018Marketing Evolution, which provides AI-based marketing optimization and analytics software, has announced a partnership with Inscape, which offers...
How to Win in a Competitive Marketplace
Published March 19, 2018Rex Briggs, Founder & CEO of Marketing Evolution, talks about the PDCA loop, a system often used in business to out-compete your competitors, and its...
