In a world of fragmented media and consumer attention, marketers are increasingly relying on data-driven decision-making to give them a competitive...
NEW YORK--(BUSINESS WIRE)--Marketing Evolution, leading provider of person-level marketing optimization and analytics software, announced it has been...
Comparing cheap and expensive inventory performance against a singular advertising budget is a common cause of misattribution. Hear Marketing...
Placing ads in front of people already determined to buy is a common cause of misattribution when measuring advertising effectiveness. Hear Marketing...
If you’re noticing frequent misattributions when measuring advertising effectiveness, the root cause may be a reliance on cookie-based measurement...
A Practical Roadmap for Your Team to Leveraging the Power of the ROI Brain™
NEW YORK: Allstate, the insurance provider, has leveraged research conducted with the Mobile Marketing Association (MMA) to unlock some of the...
Generally speaking, business values the opinions of experts. The marketing and advertising community is not immune to this as we witness the latest...
If your creative campaigns aren’t getting the results you’re after, the Marketing Evolution platform provides actionable recommendations that make a...
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