Is Broad Reach the Key to Marketing ROI? – Part 2
Published February 28, 2018The Shortcomings of a Broad Reach Approach
First, an underlying assumption of a broad reach approach is that advertising creative and messages appeal...
Leading Retailer DSW Joins Hands with Marketing Evolution
Published February 27, 2018Marketing Evolution, leading provider of global AI-based marketing optimisation and analytics software, has announced a new relationship with DSW...
DSW Selects Marketing Evolution to Improve Store Performance
Published February 27, 2018US-based footwear and accessories retailer DSW has selected Marketing Evolution to gain person-level insights of its footwear and fashion customers,...
Test & Learn
Published February 26, 2018Brad Feinberg, Senior Director of Media at MillerCoors, talks about how Marketing Evolution gives you the opportunity to test & learn, the result of...
Demonstrating Potential Impact of Optimization on Shareholder Value
Published February 23, 2018For many marketers, the consideration of corporate finance, company valuation, and shareholder value, are probably peripheral at best. Marketers may...
Footwear Retailer DSW To Work With Marketing Evolution
Published February 23, 2018DSW Inc., the footwear and accessories retailer, has selected Marketing Evolution to help it track activity at both online and offline touchpoints...
Shorter Video May be More Effective
Published February 23, 2018Jaime Date, Advanced Analytics Manager at Allstate, shares some insights about the differences between 15-second and 30-second video spots she...
Footwear Powerhouse DSW Selects Marketing Evolution
Published February 23, 2018Marketing Evolution, leading provider of global AI-based marketing optimization and analytics software, today announced a new relationship withDSW...
DSW Partners with Marketing Evolution on AI-Powered Personalization Strategy
Published February 22, 2018Dive Brief:
- DSW Inc. partnered with AI-based marketing optimization and analytics software Marketing Evolution, according to a news release made...
