Leading Retailer DSW Joins Hands with Marketing Evolution
Marketing Evolution, leading provider of global AI-based marketing optimisation and analytics software, has announced a new relationship with DSW Inc., a leading branded footwear and accessories retailer. DSW will leverage Marketing Evolution’s person-centric insights to fuel right-time marketing decisions and drive increased return on investment (ROI).
The DSW marketing team will now have the ability to measure advertising results and optimise media plans at the right-time, down to the person level.
DSW was looking for reliable, person-level insights to effectively reach footwear and fashion customers and drive higher performance at both their brick-and-mortar and online stores. They were impressed with the ability of the Marketing Evolution ROI Brain to observe every media touch-point, major external factors, and the impact of retail store locations. The footwear powerhouse is eager to learn exactly which messages influence which people, to optimise creative rotation, targeting and media mix, to gain a competitive advantage in the marketplace.
Julie Roy, senior director, customer marketing and analytics, DSW said, “Over the past few years it’s become clear that we needed a new way of measuring the performance of our entire marketing mix. We want to gain insights into the customer’s behaviour to understand how each piece of our marketing efforts magnifies or hinders the others. We’ll then use those insights to make confident decisions that will drive our business.”
Rex Briggs, founder and CEO of Marketing Evolution said, “We are excited about our selection by DSW. The insights we deliver will help the company better understand their customers’ needs and intentions. We’ll be working together to improve the marketing efficiency of their campaigns to drive customers in-store and online.” (GK)