Test & Learn

Over the past two years, Marketing Evolution has measured the impact of over twenty-five Super Bowl advertisements. Despite differences in creative,...

Did you know that Marketing Evolution can append over 1,000 third-party targeting segments to your customers as part of your individual ROI analysis?...

As a theatrical campaign was unfolding, the Warner Brothers Home Entertainment team hired Marketing Evolution to strategically aggregate BIG Data...

Join renowned author, attribution expert, and CEO of Marketing Evolution Rex Briggs for this Masterclass interview with Mike Eichorst, former SVP of...

As we explored in our first post in this series on the history of marketing analytics, marketing in one form or another has been around for...

In five years, there will be more than 30 billion smart devices in the world, all producing data to be analyzed, collected, and shared, according to...

It’s no secret that almost all successful companies rely on at least one common weapon: data. From Amazon and Google to Netflix and Spotify, user...

Marketing Evolution, provider of powerful marketing measurement and optimization solutions, announced enhancements to its Marketing Measurement and...

Marketing Evolution, provider of marketing measurement and optimization solutions, announced enhancements to its Marketing Measurement and...

NEW YORK--(BUSINESS WIRE)--Feb 21, 2019--Marketing Evolution, provider of powerful marketing measurement and optimization solutions, today announced...

The rise of digital media and marketing has completely revolutionized the way brands and consumers interact with each other. What’s more, this ...

Because today’s modern marketing has to work across several different platforms in an omnichannel strategy, the success of any campaign or branding...

The prevalence of data in marketing has enabled marketers to create well informed and detailed campaigns that drive success in a measurable way. 

According to the recent Forrester report, Why Marketers Can’t Ignore Data Quality, commissioned by Marketing Evolution, leadership teams across all...

High-quality data empowers marketers to effectively understand and influence shoppers at the right moment, while also demonstrating accountability...

The marketing landscape is undergoing nonstop disruption. Rapid innovation and the rise and spread of automation have created an “always-on” culture...

Marketers need to have a precise view of customers across their media planning initiatives. This has caused marketing technology that promises this...

Marketing plans have been used for decades to outline an organization’s marketing strategy and communicate aspects of the current marketing...

The novel coronavirus pandemic has disrupted businesses around the globe, with media planners being hit exceptionally hard. In a short period of...

In 2018, GDPR marked a fundamental shift in how organizations were allowed to collect and leverage a consumer’s personal data. If they wanted to...