Test & Learn

Join renowned author, attribution expert, and CEO of Marketing Evolution Rex Briggs for this Masterclass interview with Mike Eichorst, former SVP of...

According to the recent Forrester report, Why Marketers Can’t Ignore Data Quality, commissioned by Marketing Evolution, leadership teams across all...

Marketers need to have a precise view of customers across their media planning initiatives. This has caused marketing technology that promises this...

Data has become the lifeblood of marketing. It helps marketers make informed decisions, personalize messaging, and target the right audience....

NEW YORK--(BUSINESS WIRE)--Feb 21, 2019--Marketing Evolution, provider of powerful marketing measurement and optimization solutions, today announced...

Marketing Evolution, provider of marketing measurement and optimization solutions, announced enhancements to itsMarketing Measurement and...

Over the past two years, Marketing Evolution has measured the impact of over twenty-five Super Bowl advertisements. Despite differences in creative,...

Marketing Evolution, provider of powerful marketing measurement and optimization solutions, announced enhancements to itsMarketing Measurement and...

Marketing plans have been used for decades to outline an organization’s marketing strategy and communicate aspects of the current marketing...

As we explored in our first post in this series on the history of marketing analytics, marketing in one form or another has been around for...

Reviewing and purchasing marketing technology software isn’t a walk in the park, especially when it comes to finding a marketing analytics platform....

Data is moving to the center of marketing strategies across organizations. It’s no wonder why – it provides the foundation for insights that...

TV has taken a secondary role in most marketing strategies due to the growing influence of digital marketing. Many marketers are increasing ad spend...

The marketing landscape is undergoing nonstop disruption. Rapid innovation and the rise and spread of automation have created an “always-on” culture...

The key to achieving business success hinges on high-quality, reliable data. According to a recent study conducted by Marketing Evolution, data...

What Sticks, written by Rex Briggs and Greg Stuart, shows chronicles of an unprecedented five year research project to uncover why millions of...

Data hygiene may not be the most exciting topic in marketing, but its value is immediately apparent as soon as any marketer tries to use unreliable...

Marketing Evolution customers can gain a deeper understanding of their audience and conversions across markets and demographics with our new...

High-quality data empowers marketers to effectively understand andinfluence shoppers at the right moment, while also demonstrating accountability...

Did you know that Marketing Evolution can append over 1,000 third-party targeting segments to your customers as part of your individual ROI analysis?...