Test & Learn

Over the past two years, Marketing Evolution has measured the impact of over twenty-five Super Bowl advertisements. Despite differences in creative,...

This month, we are sitting down with John Matthews, President of Marketing Evolution, to discuss Marketing ROI innovation. John has spearheaded many...

Did you know that Marketing Evolution can append over 1,000 third-party targeting segments to your customers as part of your individual ROI analysis?...

Christine Grammier, COO of Marketing Evolution, will introduce Marketing Evolution's new capabilities including, the new customer portal and...

Join renowned author, attribution expert, and CEO of Marketing Evolution Rex Briggs for this Masterclass interview with Mike Eichorst, former SVP of...

As we explored in our first post in this series on the history of marketing analytics, marketing in one form or another has been around for...

Marketing Evolution, provider of powerful marketing measurement and optimization solutions, announced enhancements to its Marketing Measurement and...

Marketing Evolution, provider of marketing measurement and optimization solutions, announced enhancements to its Marketing Measurement and...

NEW YORK--(BUSINESS WIRE)--Feb 21, 2019--Marketing Evolution, provider of powerful marketing measurement and optimization solutions, today announced...

Because today’s modern marketing has to work across several different platforms in an omnichannel strategy, the success of any campaign or branding...

According to the recent Forrester report, Why Marketers Can’t Ignore Data Quality, commissioned by Marketing Evolution, leadership teams across all...

High-quality data empowers marketers to effectively understand and influence shoppers at the right moment, while also demonstrating accountability...

The marketing landscape is undergoing nonstop disruption. Rapid innovation and the rise and spread of automation have created an “always-on” culture...

Marketers need to have a precise view of customers across their media planning initiatives. This has caused marketing technology that promises this...

Marketing plans have been used for decades to outline an organization’s marketing strategy and communicate aspects of the current marketing...

The key to achieving business success hinges on high-quality, reliable data. According to a recent study conducted by Marketing Evolution, data...

Marketing Evolution was recently invited to attend the ANA Masters of Data and Technology Conference in Orlando, FL. This exclusive event presented...

The novel coronavirus pandemic has disrupted businesses around the globe, with media planners being hit exceptionally hard. In a short period of...

Consumers are becoming increasingly aware – and increasingly uncomfortable – about data collection in their day-to-day lives. In fact, chances are...

In 2018, GDPR marked a fundamental shift in how organizations were allowed to collect and leverage a consumer’s personal data. If they wanted to...