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Data Quality Dimensions Marketers Should Emphasize in Decision Making
Published February 26, 2018According to the recent Forrester report, Why Marketers Can’t Ignore Data Quality, commissioned by Marketing Evolution, leadership teams across all...
Marketing Evolution Announces New Industry Standard for Data Quality Assurance
Published February 26, 2018Marketing Evolution, provider of marketing measurement and optimization solutions, announced enhancements to itsMarketing Measurement and...
Marketing Evolution Announces New Industry Standard for Data Quality Assurance
Published February 26, 2018NEW YORK--(BUSINESS WIRE)--Feb 21, 2019--Marketing Evolution, provider of powerful marketing measurement and optimization solutions, today announced...
Marketing Evolution Announces New Industry Standard for Data Quality Assurance
Published February 26, 2018Marketing Evolution, provider of powerful marketing measurement and optimization solutions, announced enhancements to itsMarketing Measurement and...
Why Ensuring Data Quality is Key to Marketing Success
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The Importance of Data Quality Assurance in Media Planning Tools
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A History of Marketing Analytics: The Digital Revolution
Published February 26, 2018As we explored in our first post in this series on the history of marketing analytics, marketing in one form or another has been around for...
Evaluating Programmatic Buying Tactics in Your ROI Analysis
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Published February 26, 2018TV has taken a secondary role in most marketing strategies due to the growing influence of digital marketing. Many marketers are increasing ad spend...
Marketing's Data Quality Imperative: Aligning for Success
Published February 26, 2018The marketing landscape is undergoing nonstop disruption. Rapid innovation and the rise and spread of automation have created an “always-on” culture...
New News is Best in Super Bowl
Published February 26, 2018Over the past two years, Marketing Evolution has measured the impact of over twenty-five Super Bowl advertisements. Despite differences in creative,...
Factors to Consider For Data Quality in Marketing
Published February 26, 2018Data is moving to the center of marketing strategies across organizations. It’s no wonder why – it provides the foundation for insights that...
How to Capture The Most Value From Your Marketing Data
Published February 26, 2018The key to achieving business success hinges on high-quality, reliable data. According to a recent study conducted by Marketing Evolution, data...
New Geography Insights Visualizations
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Poor data quality costs marketers 21 cents of every media dollar
Published February 26, 2018High-quality data empowers marketers to effectively understand andinfluence shoppers at the right moment, while also demonstrating accountability...
How Better Accountability in Marketing Leads to Better Insights
Published February 26, 2018For years, many businesses have operated on a slightly modified version of “business as usual.” CMOs may have been demanding data to prove the...
Can Data Privacy and Data-Driven Marketing Coexist?
Published February 26, 2018In 2018, GDPR marked a fundamental shift in how organizations were allowed to collect and leverage a consumer’s personal data. If they wanted to...
College of Engineering Announces Big Data Minor
Published February 26, 2018In five years, there will be more than 30 billion smart devices in the world, all producing data to be analyzed, collected, and shared,according to...
Why the Future of Successful Marketing Analytics Begins with Good Data Hygiene
Published February 26, 2018Data hygiene may not be the most exciting topic in marketing, but its value is immediately apparent as soon as any marketer tries to use unreliable...
Brand Steward To Privacy Marshal: The Evolving Role Of CMOs In A Post-Trust Era
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