Footwear Powerhouse DSW Selects Marketing Evolution
Marketing Evolution, leading provider of global AI-based marketing optimization and analytics software, today announced a new relationship with DSW Inc., leading branded footwear and accessories retailer. DSW will leverage Marketing Evolution’s person-centric insights to fuel right-time marketing decisions and drive increased return on investment (ROI). The DSW marketing team will now have the ability to measure advertising results and optimize media plans at the right-time, down to the person level.
"We are excited about our selection by DSW,” said Rex Briggs, founder and CEO of Marketing Evolution. “The insights we deliver will help the company better understand their customers’ needs and intentions. We’ll be working together to improve the marketing efficiency of their campaigns to drive customers in-store and online.”
DSW was looking for reliable, person-level insights to effectively reach footwear and fashion customers and drive higher performance at both their brick-and-mortar and online stores. They were impressed with the ability of the Marketing Evolution ROI Brain™ to observe every media touchpoint, major external factors, and the impact of retail store locations. The footwear powerhouse is eager to learn exactly which messages influence which people, to optimize creative rotation, targeting and media mix, to gain a competitive advantage in the marketplace.
“Over the past few years it’s become clear that we needed a new way of measuring the performance of our entire marketing mix,” said Julie Roy, senior director, customer marketing and analytics, DSW. “We want to gain insights into the customer’s behavior to understand how each piece of our marketing efforts magnifies or hinders the others. We’ll then use those insights to make confident decisions that will drive our business.”
Global demand for the company’s AI-based technology for marketing optimization has been growing rapidly. Marketing Evolution’s current customers represent some of the strongest brands in the fastest growing segments including automotive, entertainment, financial services and retail.
To read more about Marketing Evolution and its unique person-centric, multi-touch attribution and right-time optimization, using Big Data and AI within the award-winning ROI Brain™ software visit: www.marketingevolution.com.