A Crawl, Walk, Run Approach to Unlocking Marketing ROI: Walk Stage
Published May 22, 2018Deep Dive: Walk
In the Walk phase, we transition to using the Marketing Evolution planning software as the starting point for the media plan. In the
Unlocking Higher Marketing ROI With Unified Measurement: A Step-by-Step Approach
Published May 17, 2018Marketers, facing an increasingly fragmented world of consumer attention and media channels, are starting to rely more on tools that leverage data to...
Google’s DoubleClick Ad ID Change Presents Both Challenge And Opportunity For Attribution Vendors
Published May 14, 2018
Google’s decision to stop providing DoubleClick (DCM) advertising IDs in its ad server log files beginning May 25 will throw a wrench into multitouch...
The Facts and Fictions of Marketing Attribution: The Path to Unlocking Higher ROI
Published April 18, 2018In a world of fragmented media and consumer attention, marketers are increasingly relying on data-driven decision-making to give them a competitive...
Marketing Evolution Named a Q2 2018 Leader in Marketing Measurement and Optimization Solutions
Published April 16, 2018NEW YORK--(BUSINESS WIRE)--Marketing Evolution, leading provider of person-level marketing optimization and analytics software, announced it has been...
Misattributions to Avoid: Cheap Inventory Bias
Published April 10, 2018Comparing cheap and expensive inventory performance against a singular advertising budget is a common cause of misattribution. Hear Marketing...
The Barista Effect: Stop Paying for Customers You Already Have
Published April 5, 2018Placing ads in front of people already determined to buy is a common cause of misattribution when measuring advertising effectiveness. Hear Marketing...
Misattributions to Avoid: Cookie-Based Measurement Systems
Published April 2, 2018If you’re noticing frequent misattributions when measuring advertising effectiveness, the root cause may be a reliance on cookie-based measurement...
