Measuring The Wrong Data Is Costing Marketers Billions
Published June 21, 2018Today’s data-driven world has resulted in the emergence of data as an organization’s most valuable resource and cornerstone of corporate strategy....
How Regions Bank Improved ROI with Unified Marketing Measurement
Published June 14, 2018Like hundreds of other senior marketing professionals, Michele Elrod, executive vice president and head of marketing for Regions Bank, was...
Resources | Marketing Evolution
Published June 14, 2018
A Crawl, Walk, Run Approach to Unlocking Marketing ROI: Walk Stage
Published May 22, 2018Deep Dive: Walk
In the Walk phase, we transition to using the Marketing Evolution planning software as the starting point for the media plan. In the
Unlocking Higher Marketing ROI With Unified Measurement: A Step-by-Step Approach
Published May 17, 2018Marketers, facing an increasingly fragmented world of consumer attention and media channels, are starting to rely more on tools that leverage data to...
Google’s DoubleClick Ad ID Change Presents Both Challenge And Opportunity For Attribution Vendors
Published May 14, 2018
Google’s decision to stop providing DoubleClick (DCM) advertising IDs in its ad server log files beginning May 25 will throw a wrench into multitouch...
The Facts and Fictions of Marketing Attribution: The Path to Unlocking Higher ROI
Published April 18, 2018In a world of fragmented media and consumer attention, marketers are increasingly relying on data-driven decision-making to give them a competitive...
Marketing Evolution Named a Q2 2018 Leader in Marketing Measurement and Optimization Solutions
Published April 16, 2018NEW YORK--(BUSINESS WIRE)--Marketing Evolution, leading provider of person-level marketing optimization and analytics software, announced it has been...
Misattributions to Avoid: Cheap Inventory Bias
Published April 10, 2018Comparing cheap and expensive inventory performance against a singular advertising budget is a common cause of misattribution. Hear Marketing...
