When to Use Marketing Mix Models vs. Data Driven Attribution
Published September 4, 2018Marketers today rely on a variety of measurements to gain insights into their campaign efforts. Given the combination of digital, print, and...
5 Steps To Do Omnichannel Right
Published August 29, 2018Think about the various media channels you interact with on any given day. If you’re like most people, you’ve probably engaged with a variety of...
Reinventing Marketing Mix Modeling in the Age of Personalization
Published August 22, 2018Think of all the different ways you interact with media on a daily basis—from your phone to your computer or television, to a billboard— you engage...
What Your Customers Expect from Your Omnichannel Strategy
Published August 20, 2018Today’s consumer receives on average a staggering 10,000 marketing messages a day. Whether it’s a print advertisement they view in passing, or a...
How to Leverage Multi-Touch Attribution & Marketing Mix Modeling through UMM
Published August 15, 2018Many marketers today rely on outdated marketing measurements to target their campaign audiences. Across digital, print and broadcast channels, they...
Marketing Evolution Adds Chief Data Science and Analytics Officer to Leadership
Published August 14, 2018NEW YORK--(BUSINESS WIRE)--Marketing Evolution, the leading provider of the most modern marketing measurement and optimization solutions, announced...
Marketing Evolution Awarded Patent Recognition for Latest Innovation
Published August 13, 2018NEW YORK--(BUSINESS WIRE)--Leadingprovider of marketing analytics and attribution,Marketing Evolution, today announced it was recently awarded a...
Everything You Need to Know When Using an Omnichannel Attribution Strategy
Published August 7, 2018Consumers today have a lot of options when it comes to choosing the brands they engage with. Given the overwhelming amount of advertising they...
Using Omnichannel Attribution to Conquer Multi-Channel Measurement
Published August 3, 2018Modern marketers understand that the customer journey today is anything but linear. As consumer touchpoints continue to increase across print,...
