Why Attribution is Key to a Successful Omnichannel Marketing Strategy
Published October 25, 2018Today, consumers demand fluid and relevant marketing experiences across the various online and offline channels with which they interact. What’s...
What is Moment Marketing? 3 Steps to Build a Plan
Published October 24, 2018In order to truly engage with consumers and resonate with audiences, marketers need to target consumers at just the right time on their path to...
4 Features That Create Positive Omnichannel Customer Experiences
Published October 19, 2018Today’s marketers live in the age of instant gratification. Consumers today can get what they want, when they want, how they want it. Need to go...
The Current State of Marketing Measurement & Optimization by Forrester
Published October 19, 2018Marketing measurement is evolving. For marketers looking to keep up while meeting the demand of consumers, they need to shift toward active,...
The Future of Marketing Analytics: Person-Level Data Through Unified Measurement
Published October 10, 2018In the past two posts of this three-part series, we’ve explored the history of marketing analytics, diving into the marketing landscape before and ...
The 3-Step Guide for Course Correcting Your Marketing Campaigns
Published October 5, 2018In order to be successful today, marketing teams need to combine data and foresight to course correct active campaigns, a process also referred to as...
A History of Marketing Analytics: The Digital Revolution
Published October 4, 2018As we explored in our first post in this series on the history of marketing analytics, marketing in one form or another has been around for...
How to Track Offline Marketing Campaigns
Published October 1, 2018Across industries, marketing professionals are leveraging a wider marketing mix that includes digital, print, broadcast advertising, and more. The...
Why Unified Omnichannel Attribution is Better Than Digital Multi-Touch Attribution
Published September 28, 2018Consumers today hold the advertisements they engage with to a higher standard than ever before. Given the massive amount of advertising vying for...
