How to Move Forward with Data-Driven Marketing Solutions
Published November 16, 2018Empowered customers expect seamless, real-time, and relevant brand experiences and content across all all touchpoints. To achieve this, marketing as...
College of Engineering Announces Big Data Minor
Published November 16, 2018In five years, there will be more than 30 billion smart devices in the world, all producing data to be analyzed, collected, and shared,according to...
Brand Steward To Privacy Marshal: The Evolving Role Of CMOs In A Post-Trust Era
Published November 16, 2018It’s no secret that almost all successful companies rely on at least one common weapon: data. From Amazon and Google to Netflix and Spotify, user...
Where Are Market Research and Analytics Falling Short?
Published November 16, 2018Through a special arrangement, presented here for discussion is an excerpt of a current article from the Joel Rubinson on Marketing Research...
Why Brands Need to Shift the Focus on Putting the Right Ad in the Right Channel
Published November 16, 2018It may seem obvious, but too often people get trapped looking at performance metrics of marketing channels and forget the importance of the actual...
Waste in Advertising: Stats and Solutions of Misattribution
Published November 15, 2018The waste in advertising is an epidemic that negatively impacts both brands and consumers. Google found more than 56% of ad impressions are never...
3 Retailers Driving Sales and Efficiency with Unified Measurement
Published November 8, 2018It is not surprising that top retailers have been quick to embrace the power of a unified approach to their marketing measurements. Not only does it...
The Future of Marketing Intelligence in Retail
Published November 6, 2018The future of retail marketing intelligence is closely intertwined with an evolving customer journey transformed by technology. More connected and...
The Steps, Tools, and Models Needed for Media Spend Optimization
Published October 31, 2018Given the complexity of today’s omnichannel marketing landscape, the importance of strong marketing analytics cannot be understated. This goes beyond...
