5 Tips to Hack Higher Mobile Marketing ROI
Published November 19, 2018We often talk about marketing ROI, or the return on investment in advertising, as if it is a fixed and immutable number.
Marketing Evolution Awarded Patent Recognition for Latest Innovation
Published November 19, 2018Leadingprovider of marketing analytics and attribution, Marketing Evolution, announced it was recently awarded a new patent by the United States...
Marketing Evolution Names Chief Data Science Officer
Published November 19, 2018In New York, marketing measurement and optimization specialist Marketing Evolution has appointed Michael Cohen as SVP, Chief Data Science and...
Using Omnichannel Attribution to Conquer Multi-Channel Measurement
Published November 19, 2018Many marketers today are fighting an ever more complicated battle against an array of marketing channels that closely resemble the Lernaean Hydra....
Transforming The Transformative: The CMO's Role In Leading Digital Transformation
Published November 19, 2018Whether you call it digital transformation, digitalization, or DX, it’s transforming companies of all sizes, across all industries. Within companies,...
New Research Shows Person-Level Data Measurement Critical for Marketers to Reach Their Key Objectives
Published November 19, 2018New research shows marketers are bullish to analyze their campaigns at the person-level — and have implemented or intend to adopt person-level...
Your AI Does Not Need Tickets To The Big Game
Published November 19, 2018Over the past few years, marketing has been transformed by new technology. And the flood of data makes it easier and more efficient to identify,...
The Best Digital Marketing Stats We’ve Seen This Week
Published November 19, 201899% of marketers believe in person-level measurement, yet just 42% execute it
Marketing Evolution has delved into the state of person-level data...
TechBytes with John Matthews, President at Marketing Evolution
Published November 19, 2018Last August, Marketing Evolution added a Chief Data Science and Analytics Officer to the team — a nod to the inevitable shift toward increased...
