Modern retailers require an in-depth understanding of how their existing customers and prospects shop. Armed with the entire internet in the palms of...
Join Marketing Evolution’s Andy Cheong and guest speaker, Forrester Analyst Jim Nail as they discuss theCurrent State of Marketing Measurement and...
Around the world, marketing professionals working with brands large and small are facing a problem.
We often talk about marketing ROI, or the return on investment in advertising, as if it is a fixed and immutable number.
Leadingprovider of marketing analytics and attribution, Marketing Evolution, announced it was recently awarded a new patent by the United States...
In New York, marketing measurement and optimization specialist Marketing Evolution has appointed Michael Cohen as SVP, Chief Data Science and...
Many marketers today are fighting an ever more complicated battle against an array of marketing channels that closely resemble the Lernaean Hydra....
Whether you call it digital transformation, digitalization, or DX, it’s transforming companies of all sizes, across all industries. Within companies,...
New research shows marketers are bullish to analyze their campaigns at the person-level — and have implemented or intend to adopt person-level...
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