Agency Holding Companies Need A Brave New Business Model
Published December 7, 2018The CMO/agency relationship is at risk. Brands are turning to in-house agencies; company growth agendas bring in CIOs and other business...
Mastering The Art Of Omnichannel Retailing
Published December 7, 2018Digital business leaders know that many customers today use a variety of digital and physical touchpoints as they move along the path to purchase....
Customer-Obsessed Marketing Demands Unified Measurement
Published December 7, 2018Today’s increasingly complex media environment means once-reliable marketing performance measurement techniques, such as marketing mix and...
3 Traits of the Most Successful Online and Offline Media Campaigns of 2018
Published December 6, 2018With so many channels and opportunities to reach consumers, smart marketers are rising to the challenge, finding new and exciting ways to grab...
Why Is Brand Marketing Overtaking Product Marketing? | Marketing Evolution
Published December 4, 2018Now, more than ever before, consumers are choosing brands whose messaging, marketing and values go beyond the product, and speak straight to the...
Video: Maturing Your Approach featuring Forrester Analyst, Jim Nail - Part 2
Published November 26, 2018As described in our previous video Person-Level Data featuring Forrester Analyst, Jim Nail - Part 1, 84% of marketers said consumer expectations...
Video: Person-Level Data featuring Forrester Analyst, Jim Nail - Part 1
Published November 26, 2018We have all heard the mantra “right person, right time, right place, right message, right offer” regarding a developing a 1:1 marketing strategy. In...
A Marketer’s Dilemma: Overcoming the Challenges of the Data Disconnect
Published November 26, 2018Few businesses can thrive without using their data effectively these days — and in marketing, data is particularly foundational. Despite its...
Common Retail Marketing Attribution Mistakes and How to Avoid Them
Published November 21, 2018If you’re already using attribution models to shine a light on the impact of each touchpoint in today’s complex customer journey, you’re in good...
