Offline & Online: Creating an Integrated Marketing Ecosystem
Published January 10, 2019For a long time, marketers could only reach consumers via three primary sources: television ads, print ads, and broadcast radio ads. Today, reach...
How to Use Predictive Analytics in Data-Driven Marketing
Published January 8, 2019What Is Predictive Analytics In Marketing?
Predictive analytics is a form of analysis that uses past data to predict marketing trends and scenarios....
Voice-Based AI Means Brands Must Take an Omnichannel Approach With Consumers
Published January 7, 2019AI assistants are quite literally everywhere, and with therecent launch of new devices like the Echo Auto, they continue to become more and more...
Voice-Based AI Means Brands Must Take an Omnichannel Approach With Consumers
Published January 7, 2019AI assistants are quite literally everywhere, and with therecent launch of new devices like the Echo Auto, they continue to become more and more...
Combating Misattribution by Connecting Quality Data and Analysis
Published January 3, 2019Marketing success is directly dependent on the analytics that guide campaign decisions. Behind these analytics, is data… and lots of it. In order to...
How to Combine Existing Attribution Measurements into an Omnichannel Attribution Model
Published December 27, 2018It’s no secret that modern marketers need to do more. From providing the right cross-channel experience, to breaking through the noise of the 10,000...
Marketing Automation, Beyond the First Hello
Published December 19, 2018Marketing automation tools make it simple for marketers to enhance the customer experience (CX), enabling them to do things like send out...
Taking an Audience Driven Approach to Creative Marketing Messaging
Published December 19, 2018We often discuss the importance for marketers to be present across channels and to engage in brand building activities that create a unique identity...
How to Choose the Best Marketing Attribution Model
Published December 18, 2018To accuratelymeasure effectiveness, marketers need to weigh the value of touchpoints driving engagement across the media mix. This delivers a...
