Make the Case for Advanced Marketing Measurement
Published January 15, 2019CMOs continue to face intense scrutiny of their marketing budgets as CFOs and CEOs demand accountability for every marketing dollar spent. With the...
Necessities When Investing in Marketing Measurement Optimization
Published January 11, 2019Today, data-driven marketing is at the core of successful marketing efforts and campaign ROI. In order for marketing campaigns to meet the complex...
Offline & Online: Creating an Integrated Marketing Ecosystem
Published January 10, 2019For a long time, marketers could only reach consumers via three primary sources: television ads, print ads, and broadcast radio ads. Today, reach...
How to Use Predictive Analytics in Data-Driven Marketing
Published January 8, 2019What Is Predictive Analytics In Marketing?
Predictive analytics is a form of analysis that uses past data to predict marketing trends and scenarios....
Voice-Based AI Means Brands Must Take an Omnichannel Approach With Consumers
Published January 7, 2019AI assistants are quite literally everywhere, and with therecent launch of new devices like the Echo Auto, they continue to become more and more...
Voice-Based AI Means Brands Must Take an Omnichannel Approach With Consumers
Published January 7, 2019AI assistants are quite literally everywhere, and with therecent launch of new devices like the Echo Auto, they continue to become more and more...
Combating Misattribution by Connecting Quality Data and Analysis
Published January 3, 2019Marketing success is directly dependent on the analytics that guide campaign decisions. Behind these analytics, is data… and lots of it. In order to...
How to Combine Existing Attribution Measurements into an Omnichannel Attribution Model
Published December 27, 2018It’s no secret that modern marketers need to do more. From providing the right cross-channel experience, to breaking through the noise of the 10,000...
Marketing Automation, Beyond the First Hello
Published December 19, 2018Marketing automation tools make it simple for marketers to enhance the customer experience (CX), enabling them to do things like send out...
