Making the Switch to Unified Marketing Measurement
Published February 13, 2019Today's marketers must embrace a unified marketing performance measurement strategy. This approach uses advanced analytical models for more precise...
3 Retail Marketing Insights to Bridge the Gap Between Online and In-Store
Published February 7, 2019In the retail space, there is a lot of buzz surrounding the notion that in-store shopping is dying. The digital revolution gave modern consumers...
Direct Auto & Life Insurance Selects Marketing Evolution’s Marketing Measurement and Optimization Solution
Published February 5, 2019NEW YORK--(BUSINESS WIRE)--Direct Auto & Life Insurance, a leading provider of personal auto insurance, life insurance, and vehicle and accident...
Key Focus Areas for an Effective Marketing Transformation Strategy
Published January 31, 2019Marketers understand that in order to drive better engagement, higher ROI and increased revenue, they need to optimize, using accurate, data-driven...
Overcoming the Marketing Data Management Challenge
Published January 30, 2019Anyone who has ever seen an ad for the specific product they have been considering appear in their email, on a website they are visiting, or in their...
Eight Steps to Unlock Agile Marketing with Predictive Analytics
Published January 22, 2019Today, the marketing landscape is oversaturated with advertisements from different brands vying for consumer attention. As a result, consumers now...
2018’s Most Popular Marketing Optimization Blog Posts
Published January 17, 2019At Marketing Evolution, we look forward to exploring the 2019 trends and technologies that will play a role in marketing plans across industries. In...
Orfalea College of Business, Marketing Evolution Start Student-Run Business Analytics Agency
Published January 16, 2019The Cal Poly Orfalea College of Business is developing an on-campus business analytics agency thanks to a partnership withMarketing Evolution, Inc....
Predictions & Trends for Digital Marketing and MarTech in 2019
Published January 15, 2019With the new year beginning, marketing teams across industries are finalizing planning. Many will be making decisions on initiatives to include in...
