Why Agile Marketing Depends on Integrated Marketing Stacks
Published February 19, 2019Too many marketers are being held back by their data at a time when they should be empowered by it. They want to engage in agile, omnichannel...
Why the Future of Successful Marketing Analytics Begins with Good Data Hygiene
Published February 15, 2019Data hygiene may not be the most exciting topic in marketing, but its value is immediately apparent as soon as any marketer tries to use unreliable...
MEDIA ALERT: Marketing Evolution CEO to Participate in Fireside Chat at DEG’s NextUP | Marketing Analytics Symposium
Published February 14, 2019LOS ANGELES--(BUSINESS WIRE)--Next week atDEG’s NextUP| Marketing Analytics Symposium,Marketing EvolutionCEO Rex Briggs will share best practices...
Making the Switch to Unified Marketing Measurement
Published February 13, 2019Today's marketers must embrace a unified marketing performance measurement strategy. This approach uses advanced analytical models for more precise...
3 Retail Marketing Insights to Bridge the Gap Between Online and In-Store
Published February 7, 2019In the retail space, there is a lot of buzz surrounding the notion that in-store shopping is dying. The digital revolution gave modern consumers...
Direct Auto & Life Insurance Selects Marketing Evolution’s Marketing Measurement and Optimization Solution
Published February 5, 2019NEW YORK--(BUSINESS WIRE)--Direct Auto & Life Insurance, a leading provider of personal auto insurance, life insurance, and vehicle and accident...
Key Focus Areas for an Effective Marketing Transformation Strategy
Published January 31, 2019Marketers understand that in order to drive better engagement, higher ROI and increased revenue, they need to optimize, using accurate, data-driven...
Overcoming the Marketing Data Management Challenge
Published January 30, 2019Anyone who has ever seen an ad for the specific product they have been considering appear in their email, on a website they are visiting, or in their...
Eight Steps to Unlock Agile Marketing with Predictive Analytics
Published January 22, 2019Today, the marketing landscape is oversaturated with advertisements from different brands vying for consumer attention. As a result, consumers now...
