The Power of Real Time, Cross Media Monitoring and Optimization
Published April 21, 2014The practice of most large marketers is to perform periodic marketing mix modeling. By its nature, these are rear-view mirror analyses that use data...
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Marketing Evolution
How to Best Optimize your Media Plan Across Your Brand
Published March 24, 2014Marketing Evolution has seen marketers' challenges in determining the right allocation of advertising dollars across national and local media to...
How to Optimize Search Based on a Complete Cross-Media View of Marketing ROI
Published February 25, 2014Marketing Evolution was the first company to show how advertising drives search behavior, and ultimately sales, and synergies. This webinar will show...
TED Talk
Published February 21, 2014Rex Briggs discusses how technologies that deliver information just in time will enable a shift from knowledge workers to insight.
5 Ways to Improve ROI from Cross Media Allocation
Published February 19, 2014How do you achieve better marketing ROI? How do you avoid the common “gotchas” that reduce marketing ROI? This webinar presents five essential tips...
New News is Best in Super Bowl
Published February 1, 2014Over the past two years, Marketing Evolution has measured the impact of over twenty-five Super Bowl advertisements. Despite differences in creative,...
How Marketing Evolution Delivers In-Campaign ROI Improvements
Published December 13, 2013"Fast" is the new "Big." It is not the big budgets that always beat the small in marketing anymore. It is the speed at which a marketer can adapt....
Evaluating Programmatic Buying Tactics in Your ROI Analysis
Published December 4, 2013Did you know that Marketing Evolution can append over 1,000 third-party targeting segments to your customers as part of your individual ROI analysis?...
ROI Brain™ Mid-Campaign Optimization
Published December 4, 2013Marketing Evolution’s Mission Control Dashboard is the hub of the ROI BrainTM software that helps marketers manage their cross media advertising and...
