How to Best Optimize your Media Plan Across Your Brand

Marketing Evolution
Published 24. 03. 2014

Learn how Regions Bank Perfected their customer journey

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 Marketing Evolution has seen marketers' challenges in determining the right allocation of advertising dollars across national and local media to reach their marketing goals and maximize impact. This webinar will explore a case study fueled by the industry’s first integrated media mix optimization software that optimizes national and local media simultaneously in one platform – taking into account impact, cost, and reach/frequency tradeoffs – to deliver improved ROI. 

 

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