How to Best Optimize your Media Plan Across Your Brand

Media mix optimization (MMO) is a dynamic approach to quantitative marketing measurement, planning and campaign enhancement across a range of media...

Given the complexity of today’s omnichannel marketing landscape, the importance of strong marketing analytics cannot be understated. This goes beyond...

Fraud is a growing problem in the world of digital advertising. Right now, ad fraud accounts for one out of every three dollars spent by digital...

Marketing Evolution, leading provider of global AI-based marketing optimization and analytics software, announced a partnership with Inscape, the...

Marketing Evolution, leading provider of global AI-based marketing optimization and analytics software, today announced a new relationship with DSW...

The process of marketing optimization has recently undergone major changes. In the past, most marketing campaigns were designed around a historic...

To describe how Marketing Evolution is different, we will start by defining the category of companies that Marketing Evolution competes with. The...

New York City-based Marketing Evolution, which provides AI-based marketing optimization and analytics software, has announced a $20.6 million Series...

NEW YORK--(BUSINESS WIRE)--Marketing Evolution, leading provider of person-level marketing optimization and analytics software, announced it has been...

New York City-based Marketing Evolution, a provider of global AI-based marketing optimization and analytics software, has raised $20.6 million in...

In this webinar, Marketing Evolution will take you through the ins and outs of portfolio planning, and how you can optimize your budget across...

New York:  Marketing Evolution, the provider of global AI-based marketing optimization and analytics software, today announced a partnership with...

Marketing Evolution, which provides AI-based marketing optimization and analytics software, has announced a partnership with Inscape, which offers...

NEW YORK – Feb. 6, 2018 – MARKETING EVOLUTION, leading provider of global AI-based marketing optimization and analytics software, today announced a...

Marketing Evolution, a NYC-based provider of global AI-based marketing optimization and analytics software, raised $20.6m in Series B financing.

Meet the face of the Marketing Evolution ROI Brain^TM, MONICA.  Watch a live case study of how MONICA helped Warner Brothers optimize their media...

If you’re already using attribution models to shine a light on the impact of each touchpoint in today’s complex customer journey, you’re in good...

Marketing Evolution, a provider of AI-based marketing optimization and analytics software, has secured $20.6 million in Series B financing in a round...

By integrating PlaceIQ data in Marketing Evolution's ROI Brain attribution and optimization platform, marketers are driving improvements in bottom...

NEW YORK--(BUSINESS WIRE)--This Wednesday, July 12, leading marketing optimization software provider Marketing Evolution will present “Top 5 Reasons...