How to Best Optimize your Media Plan Across Your Brand

Media mix optimization (MMO) is a dynamic approach to quantitative marketing measurement, planning and campaign enhancement across a range of media...

Fraud is a growing problem in the world of digital advertising. Right now, ad fraud accounts for one out of every three dollars spent by digital...

Given the complexity of today’s omnichannel marketing landscape, the importance of strong marketing analytics cannot be understated. This goes beyond...

The process of marketing optimization has recently undergone major changes. In the past, most marketing campaigns were designed around a historic...

Marketing Evolution, leading provider of global AI-based marketing optimization and analytics software, today announced a new relationship withDSW...

Marketing Evolution, leading provider of global AI-based marketing optimization and analytics software, announced a partnership withInscape, the...

To describe how Marketing Evolution is different, we will start by defining the category of companies that Marketing Evolution competes with. The...

NEW YORK--(BUSINESS WIRE)--Marketing Evolution, leading provider of person-level marketing optimization and analytics software, announced it has been...

New York: Marketing Evolution, the provider of global AI-based marketing optimization and analytics software, today announced a partnership with...

Marketing Evolution was the first company to show how advertising drives search behavior, and ultimately sales, and synergies. This webinar will show...

Meet the face of the Marketing Evolution ROI Brain^TM, MONICA. Watch a live case study of how MONICA helped Warner Brothers optimize their media spend...

Marketing Evolution Is Defining a New Category for Customer-Obsessed Marketing by Pioneering “Person-Centric Business Decisioning” Using AI-Based...

NEW YORK – Feb. 6, 2018 – MARKETING EVOLUTION, leading provider of global AI-based marketing optimization and analytics software, today announced a...

Marketing automation tools make it simple for marketers to enhance the customer experience (CX), enabling them to do things like send out...

New York City-based Marketing Evolution, a provider of global AI-based marketing optimization and analytics software, has raised $20.6 million in...

In this video, you can learn how to use the IBP software’s Minimum Composition Index to ensure your media plan has a mixture of high-coverage and...

By integrating PlaceIQ data in Marketing Evolution's ROI Brain attribution and optimization platform, marketers are driving improvements in bottom...

Marketing Evolution, a NYC-based provider of global AI-based marketing optimization and analytics software, raised $20.6m in Series B financing.

New York City-basedMarketing Evolution, which provides AI-based marketing optimization and analytics software, has announced a $20.6 million Series...

Marketing Evolution, a provider of AI-based marketing optimization and analytics software, has secured $20.6 million in Series B financing in a round...