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Measuring Marketing Success: 3 Ways to Go Beyond Traditional Metrics
Today’s marketers know they must continue to evolve how they measure, analyze, and communicate the ...
Selecting the Right Marketing Performance Tool for Long-Term Growth
Ask a marketer if their brand’s image is important to the success of their business. Unless they ...
4 Important KPIs to Measure Holiday Marketing Performance
The holiday season is right around the corner – and for many marketers, this presents an ...
Can Data Privacy and Data-Driven Marketing Coexist?
In 2018, GDPR marked a fundamental shift in how organizations were allowed to collect and leverage ...
Tackling Data Privacy Issues in a Data-Driven Marketing World
Consumers are becoming increasingly aware – and increasingly uncomfortable – about data collection ...
Learn the Complex Landscape of Marketing Measurement
How Better Accountability in Marketing Leads to Better Insights
For years, many businesses have operated on a slightly modified version of “business as usual.” ...
The Importance of Flexibility in Marketing Analytics
Between COVID-19, social upheaval, and renewed interests in consumer privacy, one thing has become ...
Navigating Uncertainty with Bayesian Learning
In today’s volatile business environment, marketers must be able to detect shifts in consumer ...