"Fast" is the new "Big." It is not the big budgets that always beat the small in marketing anymore. It is the speed at which a marketer can adapt. With promises of "real-time" marketing, what is truly possible today? Marketing Evolution CEO Rex Briggs, shows what in-campaign ROI measurement is possible, and how marketers should plan in advance. He will unpack the ideas of "Just In Time" ROI analysis to match the lead-times necessary for adjusting media and message. He will discuss relevant software that speeds up implementing changes.