Corporate Executive Board Webinar: MTV Networks Case Study
Published November 18, 2013The Corporate Executive Board’s Marketing Leadership Council issued a report titled "Allocating Marketing Communications Resources in a Chaotic...
Posts by:
Marketing Evolution
Webinar: 5 Ways to Improve ROI From Cross Media Allocation
Published October 25, 2013How do you achieve better marketing ROI? How do you avoid the common "gotchas" that reduce marketing ROI? This webinar presents five essential tips...
Marketing Superstars: How They Did It – Cox Communications
Published October 25, 2013Mark Greatrex is the Chief Marketing and Sales Officer of Cox Communications, a multi-billion dollar MSO, telephony and data provider. Mark was named...
Using the Compare Feature to Check Your Agency's Recommended Mix
Published October 25, 2013The Scenario: Your agency delivers a media plan, and you’ve got a briefing call in half an hour to lock it in. You want to ask smart questions to...
ROI Brain™ Best Practices
Published October 25, 2013The Best Practices Engine: 2 1/2 minute overview.
Ultra-Deep Dive Into Facebook ROI Analysis
Published October 25, 2013Did you know Marketing Evolution can attach the entire Facebook dataset of your customers and prospects as part of individual level ROI analysis? If...
Mobile Advertising ROI: Breakthrough Insights
Published October 2, 2012What share of the mix should you spend on Mobile Advertising? Marketing Evolution examined over 500 campaigns to determine the ROI, and combined it...
