The Scenario: Your agency delivers a media plan, and you’ve got a briefing call in half an hour to lock it in. You want to ask smart questions to ensure the plan is solid. Here’s how to do it in 15 minutes using the “Compare” feature:
Step 1: Create Impact Optimization for Agency’s Media Plan
Step 2: Create Unconstrained Impact Optimization
Step 3: Compare Forecasted Impact of Agency Plan to Unconstrained Optimization
Ready to take a generative approach to media planning and measurement?