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The ROI Brain Remembers
Published 25. 10. 2013This month’s video (1min, 24 sec) demonstrates how to attach reports in your ROI BrainTM software for easy storage and accessibility.
Marketing ROI on the Apple Watch
Published 25. 10. 2013Monica: Optimization Algorithm Whitepaper
Published 25. 10. 2013Agencies, marketers, media owners, and other interested parties would like it to be easy to use software to develop media budgets and execute plans...
Marketing Evolution Solidifies Leadership in Cross-Media Analytics, Media Technology Advancements & Software
Published 25. 10. 2013At the ANA Masters of Marketing conference, Marketing Evolution unveiled MONICA, a ROI robot that embodies the major advancement to an online ROI...
5 Ways To Get Better ROI
Published 25. 10. 2013Why read this article: This article will unpack why ROI is not a fixed, or, constant number. In the increasingly real-time marketing world, we need...
What Makes Us Different
Published 25. 10. 2013From Grains of Sand to Marketing Plans
Published 25. 10. 2013Rex Briggs, Founder & CEO of Marketing Evolution, talks about how the ROI Brain® calculates more combinations of media plans than all the grains of...
How to Win in a Competitive Marketplace
Published 25. 10. 2013Rex Briggs, Founder & CEO of Marketing Evolution, talks about the PDCA loop, a system often used in business to out-compete your competitors, and its...
A Crawl, Walk, Run Approach to Better Marketing ROI
Published 25. 10. 2013A Practical Roadmap for Your Team to Leveraging the Power of the ROI Brain™
A Crawl, Walk, Run Approach to Unlocking Marketing ROI: Crawl Stage
Published 25. 10. 2013A Practical Roadmap for Your Team to Leveraging the Power of the ROI Brain™
A Crawl, Walk, Run Approach to Unlocking Marketing ROI: Walk Stage
Published 25. 10. 2013Deep Dive: Walk
In the Walk phase, we transition to using the Marketing Evolution planning software as the starting point for the media plan. In the
The Run Stage: Unlocking Marketing ROI with the ROI Brain®
Published 25. 10. 2013The Current State of Marketing Measurement & Optimization by Forrester
Published 25. 10. 2013Marketing measurement is evolving. For marketers looking to keep up while meeting the demand of consumers, they need to shift toward active,...
How to Move Forward with Data-Driven Marketing Solutions
Published 25. 10. 2013Empowered customers expect seamless, real-time, and relevant brand experiences and content across all all touchpoints. To achieve this, marketing as...
Use Retail Analytics Tools to Understand Online & In-Store Shopping Habits
Published 25. 10. 2013Modern retailers require an in-depth understanding of how their existing customers and prospects shop. Armed with the entire internet in the palms of...
Why Agile Marketing Depends on Integrated Marketing Stacks
Published 25. 10. 2013Too many marketers are being held back by their data at a time when they should be empowered by it. They want to engage in agile, omnichannel...
The Big Game: Is It Time For CMOs To Adjust Our Playbooks?
Published 25. 10. 2013Total ad spend on commercials during the Super Bowl, from 1967 through 2018, is estimated at $5.4 billion. This number does not take into account the...
Five Ways to Achieve Retail Marketing Campaign Objectives with Analytics
Published 25. 10. 2013The growth of data-based insights in marketing is a challenge that has disrupted the retail industry. With a wealth of data being acquired from...
How Key Marketing Roles & Responsibilities Will Evolve in 2020
Published 25. 10. 2013The marketing landscape is always changing – meaning that marketing teams need to adapt to keep up. Over the past several years, we have seen...