Using the Compare Feature to Check Your Agency's Recommended Mix

The Scenario: Your agency delivers a media plan, and you’ve got a briefing call in half an hour to lock it in. You want to ask smart questions to ensure the plan is solid. Here’s how to do it in 15 minutes using the “Compare” feature:

Step 1: Create Impact Optimization for Agency’s Media Plan
Step 1a

Step 1b

Step 1c

Step 2: Create Unconstrained Impact Optimization

Step 2a

Step 2b

Step 3: Compare Forecasted Impact of Agency Plan to Unconstrained Optimization

Step 3