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How to Win in a Competitive Marketplace
Published October 25, 2013Rex Briggs, Founder & CEO of Marketing Evolution, talks about the PDCA loop, a system often used in business to out-compete your competitors, and its...
The ROI Brain Remembers
Published October 25, 2013This month’s video (1min, 24 sec) demonstrates how to attach reports in your ROI BrainTM software for easy storage and accessibility.
How Brand Resonance Works and Why It's Important
Published October 25, 2013Anyone in marketing understands that having a strong or well-known brand is a huge asset when it comes to driving sales and growing a business....
From Grains of Sand to Marketing Plans
Published October 25, 2013Rex Briggs, Founder & CEO of Marketing Evolution, talks about how the ROI Brain® calculates more combinations of media plans than all the grains of...
A Crawl, Walk, Run Approach to Unlocking Marketing ROI: Crawl Stage
Published October 25, 2013A Practical Roadmap for Your Team to Leveraging the Power of the ROI Brain™
What Makes Us Different
Published October 25, 2013Why Agile Marketing Depends on Integrated Marketing Stacks
Published October 25, 2013Too many marketers are being held back by their data at a time when they should be empowered by it. They want to engage in agile, omnichannel...
How Key Marketing Roles & Responsibilities Will Evolve in 2020
Published October 25, 2013The marketing landscape is always changing – meaning that marketing teams need to adapt to keep up. Over the past several years, we have seen...
A Crawl, Walk, Run Approach to Unlocking Marketing ROI: Walk Stage
Published October 25, 2013Deep Dive: Walk
In the Walk phase, we transition to using the Marketing Evolution planning software as the starting point for the media plan. In the
Marketing Optimization: 4 Steps to Get Started
Published October 25, 2013Attribution Buyers Guide: The Light at the End of the Tunnel
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A Crawl, Walk, Run Approach to Better Marketing ROI
Published October 25, 2013A Practical Roadmap for Your Team to Leveraging the Power of the ROI Brain™
Attribution Buyers Guide: A Roadmap for Change
Published October 25, 2013If you’ve been reading our Attribution Buyers Guide series, by now, you’re not only a marketing attribution expert but you probably have a vision for...
The Big Game: Is It Time For CMOs To Adjust Our Playbooks?
Published October 25, 2013Total ad spend on commercials during the Super Bowl, from 1967 through 2018, is estimated at$5.4 billion. This number does not take into account the...
5 Ways To Get Better ROI
Published October 25, 2013Why read this article: This article will unpack why ROI is not a fixed, or, constant number. In the increasingly real-time marketing world, we need...
Five Ways to Achieve Retail Marketing Campaign Objectives with Analytics
Published October 25, 2013The growth of data-based insights in marketing is a challenge that has disrupted the retail industry. With a wealth of data being acquired from...
The Run Stage: Unlocking Marketing ROI with the ROI Brain®
Published October 25, 2013ADMAP: 6 ways to improve Marketing ROI Measurement
Published October 25, 2013Dashboard Introductions
Published October 25, 2013A quick introduction to our simple, easy-to-use dashboard, and the benefits that come with using it.
Marketing Evolution Solidifies Leadership in Cross-Media Analytics, Media Technology Advancements & Software
Published October 25, 2013At the ANA Masters of Marketing conference, Marketing Evolution unveiled MONICA, a ROI robot that embodies the major advancement to an online ROI...