MONICA Algorithm
Published June 1, 2015This video (5 min, 29 sec) demonstrates the MONICA Algorithm and the budget allocation software.
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Marketing Evolution
MONICA
Published June 1, 2015Marketing Optimization Network for Integrated Channel Advertising (MONICA):
How Marketing Budgets Should be Re-Allocated to Optimize Mobile
Published May 15, 2015
Boost your Mobile ROI with 4 Quick-Wins
Published May 7, 2015Although marketers have realized mobile’s potential to boost a campaign’s overall ROI, most marketers are still leaving ROI increase potential on the...
Marketing ROI on the Apple Watch
Published April 9, 2015
4 Ingredients to Help You Win in the Shifting in Marketing Landscape
Published March 27, 2015Marketing Evolution’s Founder and CEO, Rex Briggs, hosted the first discussion for the Real-Time Think Tank, which was focused on the trends and...
Balance Between Algorithms & Human Judgment
Published March 27, 2015Be blown away by the parallels between planning and executing marketing campaigns and flying fighter jets.
Trends and Window of Opportunity in the Shifting Marketing Landscape
Published March 27, 2015Rex Briggs, CEO of Marketing Evolution, discusses how the world is changing in this resourceful video. How can we make the changes we want to see...
SMOX: Making Marketing Work Harder with Mobile
Published March 18, 2015Marketing Evolution and Mobile Marketing Association (MMA) released the findings from its Smart Mobile Cross Marketing Effectiveness (SMoX) study.
