Marketing Evolution Announces Strategic Partnership with LiveRamp

Marketing decision-making relies on media mix models to efficiently allocate resources across advertising media channels. However, traditional...

Data privacy regulations are becoming increasingly important for marketers. Due to increases in data breaches and data privacy concerns, governments...

LOS ANGELES--(BUSINESS WIRE)--Next week atDEG’s NextUP| Marketing Analytics Symposium,Marketing EvolutionCEO Rex Briggs will share best practices...

Five years ago these were the topics being discussed in relation to the CMO role:

Rex Briggs explains the core elements of the customer centric analytics, and how media exposure is connected at an individual level for every person...

Financial services marketing describes the techniques that marketers must use to capture and retain customer interest within the financial services...

Marketing has evolved dramatically with the advent of data analytics and technology. Today, marketers have access to vast amounts of data that can...

The most recent Marketing Intelligence Report by Salesforce Research reveals the world of over 2,500 global marketing professionals, including their...

If you look at the way advertising efforts look and feel today, you might notice that they’re vastly different from ten years ago. Each year, the...

Marketers understand the need for insights across their marketing mix that can help them better optimize their efforts and measure marketing impact....