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Published September 24, 2015Rex Briggs explains the core elements of the customer centric analytics, and how media exposure is connected at an individual level for every person...
Marketing Evolution and PlaceIQ Partner to Deliver Marketing Actionability
Published September 24, 2015New York, NY: Marketing Evolution, a real-time omnichannel marketing optimization service provider, today announced PlaceIQ, the location data and...
Top Challenges Marketers Face on the Road to Innovation
Published September 24, 2015The best marketing campaigns in the traditional and digital age have come from innovation. Creative messaging has the potential to make a lasting...
Trends and Window of Opportunity in the Shifting Marketing Landscape
Published September 24, 2015Rex Briggs, CEO of Marketing Evolution, discusses how the world is changing in this resourceful video. How can we make the changes we want to see...
When to Use Marketing Mix Models vs. Data Driven Attribution
Published September 24, 2015Marketers today rely on a variety of measurements to gain insights into their campaign efforts. Given the combination of digital, print, and...
How Marketing Evolution Delivers In-Campaign ROI Improvements
Published September 24, 2015"Fast" is the new "Big." It is not the big budgets that always beat the small in marketing anymore. It is the speed at which a marketer can adapt....
Mission Control Dashboard
Published September 24, 2015The media landscape is changing at light speed, yet you are accountable for every dollar spent and budgets are always tight. Marketing Evolution's...
Adapting to Marketing Data Privacy Regulations: Prepare for the Future
Published September 24, 2015Data privacy regulations are becoming increasingly important for marketers. Due to increases in data breaches and data privacy concerns, governments...
Marketing Evolution Announces Kristin Hambelton as its Chief Marketing Officer
Published September 24, 2015New York: Marketing Evolution, the provider of marketing analytics and attribution, today announced that Kristin Hambelton has joined as its first...
Media Mix Models: The Flawed Seasonality Constraint
Published September 24, 2015Marketing decision-making relies on media mix models to efficiently allocate resources across advertising media channels. However, traditional...
The Role of Offline Media in the Future of Marketing
Published September 24, 2015Digital advertising and media have slowly taken over as the most popular way for brands to reach their target audience. According to eMarketer,...
How to Measure Offline Marketing ROI
Published September 24, 2015Marketers understand the need for insights across their marketing mix that can help them better optimize their efforts and measure marketing impact....
5 Reasons Why Marketing Measurement Must Evolve
Published September 24, 2015Retail's Hottest Trends in 2019: What Marketers Need to Know
Published September 24, 2015In 2019, future media moguls and emerging technologies will influence the way consumers interact with their favorite brands and how goods are...
Marketing Evolution And Its Award-Winning CEO And Founder Rex Briggs
Published September 24, 2015The first individual that we had the privilege of interviewing for our March Executive Insight section is Rex Briggs – the founder and CEO of the...
Be Part of the Adventure
Published September 24, 2015Rex Briggs, Founder and CEO of Marketing Evolution, talks about one of the adventures Marketing Evolution and it's partners were a part of.
The Role of Speed to Insight in Data-Driven Marketing
Published September 24, 2015Marketing has evolved dramatically with the advent of data analytics and technology. Today, marketers have access to vast amounts of data that can...
Marketing Evolution Launches European Office and Wins I-COM Attribution Award
Published September 24, 2015PORTO, PORTUGAL, May 04, 2017 -- Marketing Evolution, a global leader in real-time omni-channel marketing optimization, won the 2017 Attribution...
MONICA Algorithm
Published September 24, 2015This video (5 min, 29 sec) demonstrates the MONICA Algorithm and the budget allocation software.
Marketing Evolution on CNN
Published September 24, 2015CNN's In the Money features a discussion about the big advance in marketing ROI measurement based on Marketing Evolution's patented methodology.