How Marketing Budgets Should be Re-Allocated to Optimize Mobile

At Marketing Evolution, we’ve designed our Marketing Measurement and Optimization Platform to provide all of the tools the modern marketer needs to...

Upcoming Press Release from MMA:

Jaime Date, Advanced Analytics Manager at Allstate, shares how Marketing Evolution's platform has helped her team discover that the number of...

"Giving consumers the right message is great, but we need to reach the right people first," according to Jaime Date, Advanced Analytics Manager at...

The holiday season is right around the corner – and for many marketers, this presents an opportunity to close out 2020 on a high note. However, this...

The Best Practices Engine: 2 1/2 minute overview.

Imagine if the busy marketing team had a guardian helper on their shoulder whispering relevant tips to be effective as the team develops marketing...

Join Marketing Evolution’s Andy Cheong and guest speaker, Forrester Analyst Jim Nail as they discuss theCurrent State of Marketing Measurement and...

At the recent MMA New York forum, a two day conference focused on highlighting market trends and innovations in the growing mobile space, a shift was...

Greg Stuart, CEO at the MMA presents at the Marketing Evolution Roundtable in NYC.

Marketing Evolution’s Software Operations group is tasked with bringing to market the technology that allows marketers to make better real-time,...

NEW YORK: Allstate, the insurance provider, has leveraged research conducted with the Mobile Marketing Association (MMA) to unlock some of the...

How do you achieve better marketing ROI? How do you avoid the common "gotchas" that reduce marketing ROI? This webinar presents five essential tips...

Marketing Evolution and Mobile Marketing Association (MMA) released the findings from its Smart Mobile Cross Marketing Effectiveness (SMoX) study.

The smartphone is singularly the most profound advance in marketing analysis in the past 15 years. I’ve had a front row seat to observe how Mobile...

In New York, marketing measurement and optimization specialist Marketing Evolution has appointed Michael Cohen as SVP, Chief Data Science and...

When it comes to deciding where to devote manpower and resources, today’s marketers are in a complicated place. They are challenged to meet changing...

The streaming wars are well underway and intensifying, as Netflix, Hulu, Disney+, Apple TV+, Roku and many more services battle for subscribers. With...

Out of all of the digital marketing strategies available today, omnichannel marketing offers the most benefits. Omnichannel marketing is different...

Marketing Evolution’s Founder and CEO, Rex Briggs, hosted the first discussion for the Real-Time Think Tank, which was focused on the trends and...