MONICA

The practice of most large marketers is to perform periodic marketing mix modeling. By its nature, these are rear-view mirror analyses that use data...

In a world of fragmented media and consumer attention, marketers are increasingly relying on data-driven decision-making to give them a competitive...

Seasoned C-Level Executive Brings Decades of Marketing Technology, SaaS, and Analytical Experience to Grow and Scale Industry-Leading Media...

It’s no easy task to get both professional builders and homeowners fired up about buying premium quality pressure-treated lumber.  Yet the marketing...

The waste in advertising is an epidemic that negatively impacts both brands and consumers. Google found more than 56% of ad impressions are never...

 Rex Briggs discusses how technologies that deliver information just in time will enable a shift from knowledge workers to insight.

ROAR is a combination of measuring and then doing something about it in fast cycles, and the ROAR award winners are the companies that have seen...

This video demonstrates how you can build relationships with your consumers with Marketing Evolution's ROI Brain^TM  software.

Did you know Marketing Evolution can attach the entire Facebook dataset of your customers and prospects as part of individual level ROI analysis? If...

Mike Eichrost, SVP at Citibank talks about how Marketing Evolution has helped him connect the Citi brand attitude to consumer behavioral data.

Digital marketing has completely revolutionized how marketers reach and target consumers – especially Gen Z and Millennial audiences. However,...

It’s the most wonderful time of the year -- if you’re a TV ad buyer. Spring marks the annual upfront season, a series of events allowing TV industry...

Oftentimes, the relationship between data and creative is seen as a “give and take.” Focusing on data-based optimization limits creative’s impact and...

Although marketers have realized mobile’s potential to boost a campaign’s overall ROI, most marketers are still leaving ROI increase potential on the...

Marketing strategies are constantly changing. For years, mediums such as print, broadcast, and especially television were king. As there were a...

For a long time, marketers could only reach consumers via three primary sources: television ads, print ads, and broadcast radio ads. Today, reach...

The Shortcomings of a Broad Reach Approach

First, an underlying assumption of a broad reach approach is that advertising creative and messages appeal...

Recent statistics have shown that retailers have rediscovered an affinity for TV advertising. During July and August of 2019, department stores in...

Think about the various media channels you interact with on any given day. If you’re like most people, you’ve probably engaged with a variety of...

As marketers brave the new world of increasingly complex targeting, cookieless attribution, and analysis strategies, the need for an all-encompassing...