Methodology

Marketers today rely on a variety of measurements to gain insights into their campaign efforts. Given the combination of digital, print, and...

If you look at the way advertising efforts look and feel today, you might notice that they’re vastly different from ten years ago. Each year, the...

"Fast" is the new "Big." It is not the big budgets that always beat the small in marketing anymore. It is the speed at which a marketer can adapt....

Marketers understand the need for insights across their marketing mix that can help them better optimize their efforts and measure marketing impact....

Marketing decision-making relies on media mix models to efficiently allocate resources across advertising media channels. However, traditional...

Data privacy regulations are becoming increasingly important for marketers. Due to increases in data breaches and data privacy concerns, governments...

Consider this: A majority of buy-side decision makers believe that the novel coronavirus will have a greater impact on ad spend than the 2008-2009...

New York: Marketing Evolution, the provider of marketing analytics and attribution, today announced that Kristin Hambelton has joined as its first...

Digital advertising and media have slowly taken over as the most popular way for brands to reach their target audience. According to eMarketer,...

New York, NY: Marketing Evolution, a real-time omnichannel marketing optimization service provider, today announced PlaceIQ, the location data and...

Marketing has only become more challenging as the number of channels and touchpoints to integrate continues to grow. Successful brands need to build...

Marketing Evolution won the Data Creativity Award for the Attribution Category.  Here is Andrew Corroll, Vice President of Marketing Evolution,...

In the US alone, each consumer is exposed to 5,000 paid ads per week totaling 260,000 per year. Marketing Evolution tracks every touchpoint delivered...

To accuratelymeasure effectiveness, marketers need to weigh the value of touchpoints driving engagement across the media mix. This delivers a...

Many marketers today rely on outdated marketing measurements to target their campaign audiences. Across digital, print and broadcast channels, they...

Consumers today hold the advertisements they engage with to a higher standard than ever before. Given the massive amount of advertising vying for...

It’s no secret that modern marketers need to do more. From providing the right cross-channel experience, to breaking through the noise of the 10,000...

Placing ads in front of people already determined to buy is a common cause of misattribution when measuring advertising effectiveness. Hear Marketing...

AI assistants are quite literally everywhere, and with therecent launch of new devices like the Echo Auto, they continue to become more and more...