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Marketing Evolution

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Methodology
Published 3. 08. 2015

Rex Briggs explains the core elements of the customer centric analytics, and how media exposure is connected at an individual level for every person...

MONICA Algorithm
Published 1. 06. 2015

This video (5 min, 29 sec) demonstrates the MONICA Algorithm and the budget allocation software.

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MONICA
Published 1. 06. 2015

Marketing Optimization Network for Integrated Channel Advertising (MONICA):