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The most recent Marketing Intelligence Report by Salesforce Research reveals the world of over 2,500 global marketing professionals, including their...

2023 has been a year of extreme change for most marketers. Everything from the economic landscape to the tools used for content creation to the most...

Marketing Evolution has launched its new application, ‘Scenario Planning & Media Lift Reporting for Marketing Cloud Intelligence’, on Salesforce...

For performance marketing agencies, consulting firms, and major tech companies committed to aggregating accurate, actionable data and attribution...

Marketing Evolution’s customers can now benefit from harmonized, single source of truth data, accelerating access to market/media mix, attribution...

As marketers brave the new world of increasingly complex targeting, cookieless attribution, and analysis strategies, the need for an all-encompassing...

All marketers want a “crystal ball” to find out how effective their marketing campaigns are likely to be before launch. After all, every marketing...

The world of digital marketing is changing. With consumer concerns around the safety and privacy of their information growing on a global level,...

As marketing attribution and optimization expert Rudy Grahn says, “Measurement is in almost everybody’s job description right now, but it’s in almost...