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As marketers brave the new world of increasingly complex targeting, cookieless attribution, and analysis strategies, the need for an all-encompassing...

All marketers want a “crystal ball” to find out how effective their marketing campaigns are likely to be before launch. After all, every marketing...

The world of digital marketing is changing. With consumer concerns around the safety and privacy of their information growing on a global level,...

As marketing attribution and optimization expert Rudy Grahn says, “Measurement is in almost everybody’s job description right now, but it’s in almost...

New York, NY (August 9, 2022) – Marketing Evolution, a leading provider of marketing measurement, attribution, and planning software and OYO.Digital,...

If you're reading this, you've probably already noticed things look a bit different around here. We've spent the better part of a year taking stock...

Seasoned C-Level Executive Brings Decades of Marketing Technology, SaaS, and Analytical Experience to Grow and Scale Industry-Leading Media...

Today’s marketers know they must continue to evolve how they measure, analyze, and communicate the success of their campaigns. It’s no longer enough...

Ask a marketer if their brand’s image is important to the success of their business. Unless they work for an exceedingly unusual company, chances are...