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FEATURED RESOURCES FROM MARKETING EVOLUTION
Best Practices In Cross-Channel Marketing
In the News
How Marketing Budgets Should be Re-Allocated to Optimize Mobile
Optimize Your Budget Across Campaigns
In this webinar, Marketing Evolution will take you through the ins and outs of portfolio planning, ...
National + Local Media Optimization
To be practical about increasing in-campaign flexibility, planning software must link to the way ...
Mobile Marketing ROI
Marketing Evolution has done it again. First it was Digital Display, then Social Media, and now ...
The Power of Real Time, Cross Media Monitoring and Optimization
The practice of most large marketers is to perform periodic marketing mix modeling. By its nature, ...
Learn the Complex Landscape of Marketing Measurement
How to Best Optimize your Media Plan Across Your Brand
Marketing Evolution has seen marketers' challenges in determining the right allocation of ...
How to Optimize Search Based on a Complete Cross-Media View of Marketing ROI
Marketing Evolution was the first company to show how advertising drives search behavior, and ...
5 Ways to Improve ROI from Cross Media Allocation
How do you achieve better marketing ROI? How do you avoid the common “gotchas” that reduce ...