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How to Modernize Your Approach to Marketing Measurement
Join Marketing Evolution’s Jason Palleschi and Team One’s Jennifer Bolt, as they discuss how ...
Unified Marketing Measurement as a Competitive Advantage
The proliferation of devices and channels has made the consumer purchase path increasingly complex ...
5 Reasons Why Marketing Measurement Must Evolve
While we may secretly pine for a simpler time the reality is that today’s marketplace is extremely ...
The Facts and Fictions of Marketing Attribution: The Path to Unlocking Higher ROI
In a world of fragmented media and consumer attention, marketers are increasingly relying on ...
Agile Automotive Marketing & Measurement Webinar
As consumers spend an average of 6 months contemplating their next auto purchase, traditional ...
Learn the Complex Landscape of Marketing Measurement
Webinar: From Mix Models to Person-Level Measurement
Join renowned author, attribution expert, and CEO of Marketing Evolution Rex Briggs for this ...
How the Graph Schema Works
The Graph Schema allows Marketing Evolution to easily handle partial information and evolve as new ...
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