ROI Brain in Practice: Automotive Client Example
Published January 15, 2015How the ROI Brain works in practice, as illustrated by an automotive client example:
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Videos (7)
Marketing Calendar, Digital Asset Management with Meta Data
Published January 15, 2015Included in the software is a robust web-based marketing calendar that automatically takes the plans generated by the ROI Brain™ budget optimization...
Impact Based Planning Software
Published January 14, 2015Impact Based Budget Allocation software helps the marketer create an optimal budget plan. To create the most impactful budget plan, the software...
Knowledge is Power
Published November 13, 2014Learn how marketers are using Marketing Evolution's ROI BrainTM software to get the right message to the right people at the right time, and have...
How to Reach Your Strategic Target — Minimum Composition Index
Published August 22, 2014In this video, you can learn how to use the IBP software’s Minimum Composition Index to ensure your media plan has a mixture of high-coverage and...
The ROI Brain Remembers
Published August 21, 2014This month’s video (1min, 24 sec) demonstrates how to attach reports in your ROI BrainTM software for easy storage and accessibility.
Smart Mobile Cross Media Effectiveness (SMoX) Presentation
Published May 7, 2014Upcoming Press Release from MMA:
TED Talk
Published February 21, 2014Rex Briggs discusses how technologies that deliver information just in time will enable a shift from knowledge workers to insight.
ROI Brain™ Mid-Campaign Optimization
Published December 4, 2013Marketing Evolution’s Mission Control Dashboard is the hub of the ROI BrainTM software that helps marketers manage their cross media advertising and...
