Impact Based Planning Software

In the digital-based modern market, most Americans see between 4,000 and 10,000 ads every single day. Consumers are tuning out ads that they don’t...

CMOs continue to face intense scrutiny of their marketing budgets as CFOs and CEOs demand accountability for every marketing dollar spent. With the...

Last week, we held our much-anticipated webinar Q&A: Maximizing Marketing Impact in Unpredictable Conditions. It featured some of our foremost...

Modern marketers understand that the customer journey today is anything but linear. As consumer touchpoints continue to increase across print,...

It’s never been easy to precisely quantify how marketing activities influence your bottom line – and in today’s business environment, this has become...

It is well established in the marketing space that positive customer experience (CX) must consistently be a priority, with regular innovations to...

No single attribution measurement or model can provide enough insight for marketers to meet consumer demands across today’s omnichannel landscape.  

One of the key attributes of a successful marketer is the ability to identify changing consumer behaviors and respond quickly. 

For many marketers, the consideration of corporate finance, company valuation, and shareholder value, are probably peripheral at best. Marketers may...

Today’s consumer receives on average a staggering 10,000 marketing messages a day. Whether it’s a print advertisement they view in passing, or a...

Around the world, marketing professionals working with brands large and small are facing a problem.

With the predicted recession looming on the horizon, marketers have the right to be worried. After all, marketing is often the first thing cut when...

Included in the software is a robust web-based marketing calendar that automatically takes the plans generated by the ROI Brain™ budget optimization...

Consumers today have a lot of options when it comes to choosing the brands they engage with. Given the overwhelming amount of advertising they...

Placing ads in front of people already determined to buy is a common cause of misattribution when measuring advertising effectiveness. Hear Marketing...

We often discuss the importance for marketers to be present across channels and to engage in brand building activities that create a unique identity...

In today’s omnichannel world, it’s critical for marketers to work across departments in order to have successful projects and initiatives....

Many marketers today rely on outdated marketing measurements to target their campaign audiences. Across digital, print and broadcast channels, they...

Before the rapid growth of mobile technology, a consumer’s online browsing habits were a bit more predictable. They would go offline during their...