Impact Based Budget Allocation software helps the marketer create an optimal budget plan.  To create the most impactful budget plan, the software optimizes across over 10,000 marketing line items including television (national & local), search, social media, events, digital display, email, mobile, magazine, radio, and much more.  Each plan is created to deliver maximum marketing impact using the marketer’s actual observed ROI data (once enough data has been accumulated and analyzed) and industry benchmarks.