How to Reach Your Strategic Target — Minimum Composition Index

In this video, you can learn how to use the IBP software’s Minimum Composition Index to ensure your media plan has a mixture of high-coverage and high-composition media; providing adequate reach while minimizing waste.

Ready to take a generative approach to media planning and measurement?

Get started

var _eiq = _eiq || []; var _engagio_settings = { accountId: "16d564e492f49b6d5eb5be0df449b9e3391a7abc" }; (function() { var ei = document.createElement('script'); ei.type = 'text/javascript'; ei.async = true; ei.src = ('https:' == document.location.protocol ? 'https://' : 'http://') + 'web-analytics.engagio.com/js/ei.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ei, s); })();