Included in the software is a robust web-based marketing calendar that automatically takes the plans generated by the ROI Brain™ budget optimization software and finalized by the marketer/agency to produce marketing flowcharts, and budget by tactic detail. Marketers and their agencies can easily update the calendar to reflect changes as buys are negotiated and executed – which feeds back near real-time ROI analysis. This software saves time and cost for marketer and agency alike. At the same time, it makes it possible for the Mission Control Dashboard and analytics model to have the most up-to-date visibility into the predicted and actual ROI. The calendar includes a digital asset management repository of all the marketing materials, with metadata to enhance analysis. It also includes an approval workflow to speed up in-campaign optimization changes.