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Best Practices In Cross-Channel Marketing
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Marketers Waste 21 Cents of Every Media Dollar From Poor Data Quality
New Study Finds Marketers Waste 21 Cents of Every Media Dollar From Poor Data Quality Marketers ...
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Moving Beyond GDPR: Evolving from Privacy to Transparency
It’s been over a year since the General Data Protection Regulation (GDPR) became a law across the ...
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It's 10 p.m. Do You Know Where Your Marketing Dollars Are?
Waste in advertising spend has risen to become a ubiquitous problem that affects nearly every brand ...
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5 Reasons CMOs are Facing an Uphill Battle
Five years ago these were the topics being discussed in relation to the CMO role:
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EE is a Phenomenal Story to Tell
As anyone can probably guess, one of the most challenging perennial aspects of energy efficiency is ...
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Learn the Complex Landscape of Marketing Measurement
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At Energy Efficiency Global Forum, Uniting To 'Double Down' In The Face Of The Climate Threat
Government officials, business leaders, and non-profit advocates from around the world gathered in ...
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HOW TO MAKE THE MOST OF TV UPFRONTS IN THE DIGITAL AGE
It’s the most wonderful time of the year -- if you’re a TV ad buyer. Spring marks the annual ...
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TV Networks Face Challenges as They Announce Their New Primetime Lineups
Spring has sprung and with it comes the annual ritual of TV upfronts, when broadcast networks roll ...
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