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New Study Finds Marketers Waste 21 Cents of Every Media Dollar From Poor Data Quality

Marketers spend a staggering 32% of their time managing data...

It’s been over a year since the General Data Protection Regulation (GDPR) became a law across the European Union. The European Parliament first...

Waste in advertising spend has risen to become a ubiquitous problem that affects nearly every brand in the ad space. I’m finding that many chief...

Five years ago these were the topics being discussed in relation to the CMO role:

As anyone can probably guess, one of the most challenging perennial aspects of energy efficiency is branding. In “Evolving Utility EE Programs in the...

Government officials, business leaders, and non-profit advocates from around the world gathered in D.C. this week for our 12^th annual Energy...

It’s the most wonderful time of the year -- if you’re a TV ad buyer. Spring marks the annual upfront season, a series of events allowing TV industry...

Spring has sprung and with it comes the annual ritual of TV upfronts, when broadcast networks roll out the red carpet for Madison Avenue. Beginning...

Strategic agreement will provide clients with industries marketing measurement and optimization solutions to maximize campaign performance across...