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The marketing landscape is undergoing nonstop disruption. Rapid innovation and the rise and spread of automation have created an “always-on” culture...

With merchants around the globe undercutting each other in crowded online marketplaces, good branding offers marketers the chance to gain customer...

Digital marketing has completely revolutionized how marketers reach and target consumers – especially Gen Z and Millennial audiences. However,...

Branding is vital to any successful marketing initiative – and customers are engaging with brands on more mediums than ever. 98 percent of Americans...

Creating a customer-centric business model is key to success in today’s marketplace, where organizations must stand out to inspire customer loyalty...

Although it’s not obvious to the casual shopper, retailers are increasingly turning to artificial intelligence to enhance their marketing and...

According to the recent Forrester report, Why Marketers Can’t Ignore Data Quality, commissioned by Marketing Evolution, leadership teams across all...

Digital ad spend has started to dominate marketing budgets across industries. Since 2010, digital ad spend has enjoyed positive growth, typically...

Fraud is a growing problem in the world of digital advertising. Right now, ad fraud accounts for one out of every three dollars spent by digital...