Is Retail TV Advertising Making a Comeback?
Published January 17, 2020Recent statistics have shown that retailers have rediscovered an affinity for TV advertising. During July and August of 2019, department stores in...
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Top 5 Features Required of Data Driven Marketing Tools
Published January 13, 2020Data driven marketing has become essential in the modern marketing climate. This strategy allows marketers to leverage big data to analyze consumer...
80+ Surprising Holiday Retail Marketing Trends and Statistics
Published December 23, 2019For decades, the holiday season has caused consumers to flock to retailers to find gifts for loved ones, friends, and family. This spike in...
Capitalize on Micro-Moments This Holiday Season with Digital Marketing Tools
Published December 16, 2019Before the rapid growth of mobile technology, a consumer’s online browsing habits were a bit more predictable. They would go offline during their...
The Importance of Data Quality Assurance in Media Planning Tools
Published December 12, 2019Marketers need to have a precise view of customers across their media planning initiatives. This has caused marketing technology that promises this...
The Growing Importance of Personalization in Financial Services
Published December 6, 2019Today’s financial services marketers are facing new demands. They don’t just need to stay current with new marketing trends in the financial services...
7 Effective Financial Service Marketing Trends in 2022
Published December 3, 2019In recent years, it has become clear that a traditional, product focus is no longer the ideal formula for banks and other businesses in the financial...
4 Tenets of Loyalty Programs That Build Brand Value
Published December 2, 2019Loyalty programs are a key way that businesses can gain a customer’s trust while creating brand value. The ideal loyalty program stretches across...
100 Digital Marketing Statistics to Support Your 2022 Strategy
Published November 20, 2019Marketing teams are facing increased pressure from consumers and C-level executives. They are constantly encouraged to keep pace with customer...
