Knowledge is Power
Published November 13, 2014Learn how marketers are using Marketing Evolution's ROI BrainTM software to get the right message to the right people at the right time, and have...
Marketing Superstars: Joe Hoholick, Amgen
Published November 6, 2014| Marketing Evolution is proud to work with Marketing Superstar, Joe Hoholick. As Executive Director of Marketing at Amgen, Joe leads DTC... |
Optimize Your Budget Across Campaigns
Published September 17, 2014In this webinar, Marketing Evolution will take you through the ins and outs of portfolio planning, and how you can optimize your budget across...
National + Local Media Optimization
Published August 22, 2014To be practical about increasing in-campaign flexibility, planning software must link to the way media is actually bought. Marketing Evolution’s...
4 Tips to Promote Disciplined Innovation
Published August 22, 2014Marketing Evolution’s Software Operations group is tasked with bringing to market the technology that allows marketers to make better real-time,...
From the President: Marketing Evolution Innovation | Interview with John Matthews
Published August 22, 2014This month, we are sitting down with John Matthews, President of Marketing Evolution, to discuss Marketing ROI innovation. John has spearheaded many...
How to Reach Your Strategic Target — Minimum Composition Index
Published August 22, 2014In this video, you can learn how to use the IBP software’s Minimum Composition Index to ensure your media plan has a mixture of high-coverage and...
The ROI Brain Remembers
Published August 21, 2014This month’s video (1min, 24 sec) demonstrates how to attach reports in your ROI BrainTM software for easy storage and accessibility.
Mobile’s Impact on the Marketing Mix
Published August 21, 2014At the recent MMA New York forum, a two day conference focused on highlighting market trends and innovations in the growing mobile space, a shift was...
