Our first installment of in our series on attribution, The Light at the End of the Tunnel, we shared a summary of the shortfalls, or opportunities we...
A surefire way to gain advantage in marketing is to experiment. As long as the experiments unlock new ways to achieve higher ROI, the experiments are...
In a world of fragmented media and consumer attention, marketers are increasingly relying on data-driven decision-making to give them a competitive...
When an agency presents data that exceeds ROI goals, marketers tend to be skeptical. So how can agencies build client confidence? Contributor Rex...
What happens when algorithms take over marketing? Rex Briggs, Founder & CEO of Marketing Evolution, shares that the right product, will reach the...
Larry Gamache on how Marketing Evolution provides Carfax with the transparency needed to get unbiased insight into the marketplace.
Larry Gamache shares with Rex Briggs how Marketing Evolution helped Carfax believe in the process of Wisdom of Crowds and how Carfax battles against...
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