5 Ways To Get Better ROI
Published June 5, 2017Why read this article: This article will unpack why ROI is not a fixed, or, constant number. In the increasingly real-time marketing world, we need...
Marketing Evolution Roundtable Highlight Reel
Published May 11, 2017Highlight Reel from Marketing Evolution's Customer Roundtable in Los Angeles on April 26-27, 2017.
Who Pays for the ROI Brain?
Published May 8, 2017As Forrester points out, marketers are frustrated with the slow turn-around time of marketing mix modeling and attribution, which deliver results...
The Ridiculous Disconnect (between Branding & Sales)
Published May 4, 2017
Any marketer spending over $10 million a year on advertising does so because they know that their brand matters.
Yet, mix modeling and attribution...
Marketing Evolution Launches European Office and Wins I-COM Attribution Award
Published May 4, 2017PORTO, PORTUGAL, May 04, 2017 -- Marketing Evolution, a global leader in real-time omni-channel marketing optimization, won the 2017 Attribution...
Power to the People - An Omni-Channel Revolution
Published April 27, 2017
Caution: Read only if you have a stomach for big, and I mean REALLY BIG data, and revolutionizing how your company does attribution.
Inaccurate Attribution is…. Bad Attribution
Published April 25, 2017
You’re likely reading this because you know that “it’s better than nothing” won’t work anymore when it comes to your company’s marketing ROI and ...
Need for Speed
Published April 20, 2017Tell us if this sounds familiar.
What’s Wrong with Attribution?
Published April 17, 2017We talk to a lot of marketers, and we have been hearing an earful lately!
