PORTO, PORTUGAL, May 04, 2017 -- Marketing Evolution, a global leader in real-time omni-channel marketing optimization, won the 2017 Attribution Category Award at the I-COM Global Summit in Porto, Portugal.
I-COM adds to the list of top honors Marketing Evolution has received in the past year, including Forrester Measurement & Optimization Wave "Leader" designation, Gartner's Marketing Leadership Council "Best Practice" Case announcement, and Mobile Marketing Associations selection of Marketing Evolution for global attribution measurement partner of record for their SMoX study. The announcement coincides with the opening of Marketing Evolution's European headquarters.
"A big reason Marketing Evolution keeps winning awards and new customers is our entirely unique approach to attribution. We take a completely integrated omni-channel approach analyzing everything at the person level. Our three issued patents and decade plus of proven experience is an asset to marketers that require best-in-class optimization to improve their business results in real-time. I am proud of our team in Europe for representing us in Porto and winning the I-COM Attribution Award," noted Rex Briggs, Founder & CEO of Marketing Evolution.
Andrew Corroll, from Marketing Evolution's London office presented the case study and explained the award-winning approach to marketing attribution and optimization. "The big difference from Marketing Evolution and the competitors for this prize is the speed and scope. Our speed is real-time, measuring and optimizing while the campaign is live. Our scope is every single media touch-point, online and offline, down to the specific message. The I-COM Attribution Award is yet another proof point that Marketing Evolution's unique person-level real-time attribution approach is best in class."