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As consumers spend an average of 6 months contemplating their next auto purchase, traditional marketing measurement strategies for automotive...

Modern marketing professionals at companies large and small are facing the same problem…The need for timely and meaningful insights to make...

Looking for new opportunities to increase your marketing ROI and find real competitive advantages in the marketplace? Get Marketing Evolution...

Mark Gorenberg, founder and director of Zetta Venture Partners, talks about how to apply artificial intelligence for the future of our world. He...

Our first installment of in our series on attribution, The Light at the End of the Tunnel, we shared a summary of the shortfalls, or opportunities we...

A surefire way to gain advantage in marketing is to experiment. As long as the experiments unlock new ways to achieve higher ROI, the experiments are...

In a world of fragmented media and consumer attention, marketers are increasingly relying on data-driven decision-making to give them a competitive...

When an agency presents data that exceeds ROI goals, marketers tend to be skeptical. So how can agencies build client confidence? Contributor Rex...

What happens when algorithms take over marketing? Rex Briggs, Founder & CEO of Marketing Evolution, shares that the right product, will reach the...