ROAR is a combination of measuring and then doing something about it in fast cycles, and the ROAR award winners are the companies that have seen extraordinary results when applying real-time improvement. Famous Footwear, like many of our customers, are winning in their category due to their commitment to ROI measurement and continuous improvement.
"We really wanted to see what our marketing dollars were driven incrementally for the company. We have a very large store presence, we have over 1,000 stores across the country and measuring in-store sales is really tough. Online sales has made it easier but we were limited in a last-touch perspective. So we needed a platform to really merge that gap between online and offline, pull in all of our marketing tactics, measure them and add attribution and really truly understand what the marketing impact is on marketing dollars."
Katie Cahill, Manager, Integrated Media, Famous Footwear