The Marketing Evolution Brand to Behavior Linkage Study identifies which brand metrics best predict sales by linking attitudinal survey responses to sales behavior at the individual customer level.
Marketing Evolution Portfolio Optimization breaks enables data-driven tradeoff decision-making across your organization. The service takes into account all Marketing Evolution-measured brands and lines of business to provide optimization recommendations at the portfolio level.
Marketing Evolution’s Aggregated Conversion Integration enables customers to integrate sales tied to Facebook, YouTube, and Twitter ad placements into our platform. Marketing Evolution provides custom consultation on how to send sales data to Facebook and Google in order to attribute conversions to each ad placement and its impressions.
Marketing Evolution Upfront Strategic Planning service provides data-driven upfront buying recommendations including the most impactful networks, new programs that will likely perform best, and the right budget allocations. This service will help you gain control and leverage of your upfront buying strategy and negotiations.
With Marketing Evolution Long Range Planning, you can improve media planning by incorporating powerful insights into your decision-making. The service provides a deep analysis of the prior year’s data and learnings to optimize your media plan for the upcoming year — with detailed spend by quarter or month for every touchpoint.
Melissa Hopkins Head of Marketing, OptusWhy Optus Chose Marketing Evolution
At a practical level, our aim was to understand the role of each media channel in driving towards the various outcomes, both in terms of efficiency and impact.