Many vendors lack sufficient data quality assurance measures. Marketing Evolution builds data validation and quality control checks at every step of the process to ensure your recommendations are based on valid, accurate data.
Marketing Evolution uniquely measures and improves brand metrics by linking media exposure to creative performance and optimizing the right message to the right person through the right channel. We incorporate leading indicator data (i.e. purchase intent, preference, favorability) in analysis to show precisely how brand investments impact sales.
The most powerful marketing measurement and optimization solution that combines data from hundreds of sources to provide individual person-centric measurement and analysis, versus at the segment-level.