Marketing Evolution’s Brand Tracker is an enhancement of our Leading Indicator Survey that ensures you have in-depth, up-to-date information about what makes your brand resonate with customers. Data from the survey is integrated into the platform at a person-level allowing Marketers a 360 view of Attitudinal and Behavioral Data of customer and prospects. Combining these data points allows optimization and recommendations to maximize your ROI at both the upper and lower funnel of the sales cycle.
Learn how MillerCoors worked with Marketing Evolution to determine optimal creative rotation and budget allocation, raise brand awareness and increase sales consideration.
This is an easy-to-use reference that provides concise definitions for Marketing and Business terminology to help guide prospects through the complex landscape of marketing measurement and attribution.
The recent global health pandemic has undeniably altered life as we know it. Not only are consumers settling into new purchasing behavior and shifting their media consumption, but marketers are also forced to reassess the marketing strategy that has worked in the past. New consumer behavior must mean new marketing behavior.
