Marketing Evolution’s Brand Tracker is an enhancement of our Leading Indicator Survey that ensures you have in-depth, up-to-date information about what makes your brand resonate with customers. Data from the survey is integrated into the platform at a person-level allowing Marketers a 360 view of Attitudinal and Behavioral Data of customer and prospects. Combining these data points allows optimization and recommendations to maximize your ROI at both the upper and lower funnel of the sales cycle.
Learn how Regions Bank, backed by Marketing Evolution’s analytics platform, used unified marketing measurement to drive increased ROI and revenue.
The recent global health pandemic has undeniably altered life as we know it. Not only are consumers settling into new purchasing behavior and shifting their media consumption, but marketers are also forced to reassess the marketing strategy that has worked in the past. New consumer behavior must mean new marketing behavior.
To stay competitive, marketers need the capability for in-campaign marketing optimization. Learn how unified marketing measurement can help, as well as the three steps needed for course correcting your marketing campaigns.
Melissa Hopkins Head of Marketing, OptusWhy Optus Chose Marketing EvolutionAt the macro level, our goal was to be able to optimise our total media investment towards business metrics including brand consideration, demand generation and sales - not just media metrics.
