Marketing Evolution has combined its analytics and attribution expertise with trusted academic resources to create a training program for users and aspiring marketers. Businesses, practitioners, and students studying to join the marketing field can get the technical training they need on the most innovative methods and tools available to solve the biggest challenges in marketing.
Marketing Evolution has developed its training and certifications with two highly-regarded advertising and marketing academics — Dr. Brennan Davis, the Hood Professor of Marketing at the Orfalea College of Business at California Polytechnic State University; and Beth Egan, an associate professor of advertising at Syracuse University’s S.I. Newhouse School of Public Communications.
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Dr. Brennan Davis Marketing Professor at California Poly State University's Orfalea College of BusinessSee More Case StudiesOur work with Marketing Evolution offers a unique opportunity to blend an academic approach with highly-specific technical training to the benefit of our students and their future customers alike.
Marketing has a data-quality issue. The most frequent repercussion of poor-quality data? Wasted media spend, estimated to be as much as 21 cents of every media dollar spent.
This is an easy-to-use reference that provides concise definitions for Marketing and Business terminology to help guide prospects through the complex landscape of marketing measurement and attribution.
The recent global health pandemic has undeniably altered life as we know it. Not only are consumers settling into new purchasing behavior and shifting their media consumption, but marketers are also forced to reassess the marketing strategy that has worked in the past. New consumer behavior must mean new marketing behavior.
