With Marketing Evolution Leading Indicator Survey, you can finally measure and track how advertising affects your brand’s leading indicators in a single, user-friendly dashboard. The always-on survey captures full funnel metrics -- awareness, brand perception, likeability, and purchase intent -- and marketing activity consumption, so you can see your advertising’s true impact.
To accurately reach your customers, you need to know who they are and what they do. Marketing Evolution’s Customer Discovery platform uses customer-level data to provide you with the necessary insight to anticipate the behavior, attitudes, and preferences of your most profitable consumers so you can reach them in the most effective channels with the right messages.
To stay competitive, marketers need the capability for in-campaign marketing optimization. Learn how unified marketing measurement can help, as well as the three steps needed for course correcting your marketing campaigns.
The recent global health pandemic has undeniably altered life as we know it. Not only are consumers settling into new purchasing behavior and shifting their media consumption, but marketers are also forced to reassess the marketing strategy that has worked in the past. New consumer behavior must mean new marketing behavior.
In this webinar, Marketing Evolution’s director of product marketing, Andy Cheong, and guest speaker, Forrester VP principal analyst, Sucharita Kodali, discuss the latest trends in retail and how you can adapt to new shifts in consumer demographics, attitudes and preferences to drive revenue growth.
