With Marketing Evolution Leading Indicator Survey, you can finally measure and track how advertising affects your brand’s leading indicators in a single, user-friendly dashboard. The always-on survey captures full funnel metrics -- awareness, brand perception, likeability, and purchase intent -- and marketing activity consumption, so you can see your advertising’s true impact.
To accurately reach your customers, you need to know who they are and what they do. Marketing Evolution’s Customer Discovery platform uses customer-level data to provide you with the necessary insight to anticipate the behavior, attitudes, and preferences of your most profitable consumers so you can reach them in the most effective channels with the right messages.
A: The foundation of your marketing measurement platform begins with the collection and integration of comprehensive data at the individual person-level, including sales and CRM data, media exposure, attitudinal data from surveys, geo-location and external factors such as weather, traffic patterns, and the economy.
A: Marketing Evolution is the first marketing measurement solution to incorporate an extensive process for assessing and validating data quality, from data arrival to ingestion and consumption, ensuring accurate measurement and recommendations.