With Marketing Evolution Leading Indicator Survey, you can finally measure and track how advertising affects your brand’s leading indicators in a single, user-friendly dashboard. The always-on survey captures full funnel metrics -- awareness, brand perception, likeability, and purchase intent -- and marketing activity consumption, so you can see your advertising’s true impact.
To accurately reach your customers, you need to know who they are and what they do. Marketing Evolution’s Customer Discovery platform uses person-level data to provide you with the necessary insight to anticipate the behavior, attitudes, and preferences of your most profitable consumers so you can reach them in the most effective channels with the right messages.
The recent global health pandemic has undeniably altered life as we know it. Not only are consumers settling into new purchasing behavior and shifting their media consumption, but marketers are also forced to reassess the marketing strategy that has worked in the past. New consumer behavior must mean new marketing behavior.
This is an easy-to-use reference that provides concise definitions for Marketing and Business terminology to help guide prospects through the complex landscape of marketing measurement and attribution.
With our 2019 Attribution Buyer's Guide: Mastering the Complex Consumer Landscape to Improve Marketing Impact, we aim to help marketers tackle these challenges, so that no matter where they are starting from, they will have the tools for better marketing ROI and attribution measurement.
