With Marketing Evolution Leading Indicator Survey, you can finally measure and track how advertising affects your brand’s leading indicators in a single, user-friendly dashboard. The always-on survey captures full funnel metrics -- awareness, brand perception, likeability, and purchase intent -- and marketing activity consumption, so you can see your advertising’s true impact.
To accurately reach your customers, you need to know who they are and what they do. Marketing Evolution’s Customer Discovery platform uses person-level data to provide you with the necessary insight to anticipate the behavior, attitudes, and preferences of your most profitable consumers so you can reach them in the most effective channels with the right messages.
To stay competitive, marketers need the capability for in-campaign marketing optimization. Learn how unified marketing measurement can help, as well as the three steps needed for course correcting your marketing campaigns.
This is an easy-to-use reference that provides concise definitions for Marketing and Business terminology to help guide prospects through the complex landscape of marketing measurement and attribution.
With our 2019 Attribution Buyer's Guide: Mastering the Complex Consumer Landscape to Improve Marketing Impact, we aim to help marketers tackle these challenges, so that no matter where they are starting from, they will have the tools for better marketing ROI and attribution measurement.
