Marketing Analytics Certification and Training
Using a customized learning management system, Marketing Evolution offers 3 levels of certification:
In addition to online certification, live in-person certification is also offered to Marketing Evolution’s customers. Please contact your Marketing Evolution account lead for enrollment details.
Existing customer? Visit our training portal.
In this webinar, Marketing Evolution’s director of product marketing, Andy Cheong, and guest speaker, Forrester VP principal analyst, Sucharita Kodali, discuss the latest trends in retail and how you can adapt to new shifts in consumer demographics, attitudes and preferences to drive revenue growth.
The recent global health pandemic has undeniably altered life as we know it. Not only are consumers settling into new purchasing behavior and shifting their media consumption, but marketers are also forced to reassess the marketing strategy that has worked in the past. New consumer behavior must mean new marketing behavior.
Marketing has a data-quality issue. The most frequent repercussion of poor-quality data? Wasted media spend, estimated to be as much as 21 cents of every media dollar spent.