3-Step Guide to
In-Campaign Optimizations

Course Correcting Your Marketing

 3-Step Guide for Course Correcting Your Marketing Campaigns

In order to be successful today, marketing teams need to combine data and foresight to course correct active campaigns, a process also referred to as in-campaign optimizations, across the entire marketing mix.

With modern unified measurement tools, changing campaigns that are in-flight is not only possible, but necessary for brands looking to gain a competitive advantage.

Brands are now adopting a culture (and the technology) that empowers their marketing teams to be agile and improve campaigns as they progress, not after the fact. But turning active campaign recommendations into revenue requires a few prerequisites. 

In this guide,  we lay out the three steps needed for effective in-campaign optimizations. Download this guide to learn more about:

  • Role clarity
  • Creative trafficking
  • Budget flexibility

Download the Guide

Complete the form to access your 3-Step Guide. 

About Marketing Evolution

Forward-looking brands rely on Marketing Evolution to deliver accurate person-level unified marketing measurement across both online and offline channels to maximize their media spend, creative rotation, brand impact, and, ultimately, their marketing ROI.