Today’s marketers need reliable insights to effectively reach customers and accelerate performance. Measuring multiple funnel stages across all consumer interactions in one robust measurement framework has never been easier and more nimble with our Insights, Reporting, and Planning Dashboard.
The only marketing performance measurement solution that includes creative performance in the modeling process, enabling true creative message optimization.
Brands have easy access to all of their cross-channel measurement in one place. We individually measure and improve brand metrics by linking media exposure to creative performance to optimize the right message for the right person through the right channel, across all channels — connecting both online and offline data in analysis.
Data quality and optimization speed is our highest priority. We deliver the fastest onboarding and implementation process to get our customers their first brand optimization and first sales optimization.
Our platform ingests data [Media Data, Identity Data, Conversion Data] and resolves to a person-level or aggregate level, depending on your data availability. As data is assembled and normalized it is sampled and weighed to show a representative of your business and your consumers. Leveraging our proprietary Consumer Choice Model, we can measure how media exposure in and across markets has an impact on various people within those markets.
Take action on recommendations directly from the platform by integrating to key ad platforms and pushing orders through.
Our solutions incorporate artificial intelligence with proprietary automated and scalable updating algorithms which power our media insights and creative optimization with four issued patents. The result is marketing performance that is nimble; forgets the irrelevant aspects of the past; retains the relevant aspects of the past; and learns the emerging patterns of the future.